P&G Corporate Newsroom

***MEDIA ALERT*** IAMS So Good! Invites Pups, Pup-Lovers & Union Sq. Park Passersby to Join Them for a Day of Four-Legged Fun on July 30

Nick Cannon, Aly Raisman, and Art Smith together with their dogs will be on-hand for all the doggie goodness

Friday, July 26, 2013 2:56 pm EDT

Public Company Information:

NYSE:
PG

(BUSINESS WIRE)--IAMS:

WHO: Celebrity and America’s Got Talent Host Nick Cannon and his dog Pippity L. Jackson; Two-time gold medalist and World Champion Aly Raisman and her dog Coco; Oprah’s former personal chef and Top Chef Master Art Smith and his dog Cochon; NYC pups, pup-lovers and park passersby.

WHAT: The IAMS So Good! Zone is taking over Union Square Park & Dog Run, featuring four-legged fun and festivities such as carnival-style games, pet-friendly obstacles, “doggie bag” giveaways and samples of new IAMS So Good!, a tasty new food for dogs made with 100% wholesome ingredients.

PHOTO/INTERVIEW OPPS:

  • Nick Cannon (host of America’s Got Talent) and his dog, Pippity L. Jackson
  • Aly Raisman (two-time gold medalist and World Champion) and her dog, Coco
  • Art Smith (celebrity chef, award-winning cookbook author and passionate pet owner) and his dog, Cochon
  • IAMS representatives and Pawl Griffin the 4-legged, VP of Canine Communications for IAMS.

WHEN:

         
Tuesday, July 30
12:30 p.m. MEDIA CALL TIME
12:45-2 p.m. Photo and interview opportunities with celebrities and their dogs
2-4 p.m. Dog park fun continues for consumers
 

WHERE:
Union Square Park
201 Park Ave. S. (enter at 14th St btw University Pl. and Broadway)
New York, NY

WHY: Dog owners will learn about what’s really in their dogs’ bowls. The surprising truth is that some leading dog food brands may add sugar, dyes or artificial preservatives, but those ingredients don’t necessarily contribute to a dog’s health and well being. We think dogs deserve better, so IAMS has introduced So Good!, a new food for dogs made with 100% wholesome ingredients. Visit www.WhatsReallyInYourBowl.com to compare new IAMS So Good! to Pedigree, Beneful, Dog Chow and Kibbles 'n Bits. Pet owners can also visit IAMS.com/SoGood.

Contact:

Citizen Paine for IAMS
Vanessa Barbieri, 949-275-3120
vanessa.barbieri@citizenrelations.com