"In addition to helping consumers stretch their dollars further, this brandSAVER includes Future Friendly products that help families make simple yet meaningful environmental decisions at the point of purchase"
The Procter & Gamble Company (P&G) (NYSE: PG) will release its April
2011 brandSAVER coupon booklet on Sunday, April 3, with more than $110
in savings on a wide range of popular, trusted brands. The brandSAVER
will feature many of the company's Future Friendly products that save
water, save energy or reduce waste in the home or during the
"In addition to helping consumers stretch their dollars further, this
brandSAVER includes Future Friendly products that help families make
simple yet meaningful environmental decisions at the point of purchase,"
said Maurice Coffey, Marketing Director, P&G Future Friendly. "In honor
of Earth Day, the booklet also showcases that some of the best ideas for
leading a Future Friendly lifestyle can come from our children."'
In addition to coupons, the April brandSAVER booklet highlights
inspiring submissions from P&G Future Friendly's recent Find Your
Footprint student contest, hosted in conjunction with National
Geographic. The Find Your Footprint program was developed to inspire
students to monitor and reduce their environmental footprint. Featured
contest entries demonstrate the importance of conserving natural
resources and the simple steps consumers can take in their homes to
improve their own environmental performance.
Also featured in the April brandSAVER is the latest addition to the
Future Friendly product portfolio, compacted powder laundry detergent.
P&G has compacted its powder laundry detergents by 1/3, offering the
same number of loads, cleaning performance and scent experience with up
to 24 percent less total packaging. Additionally, compacted laundry
detergents offer significant reductions in carbon emissions, energy
consumption, packaging waste and water used during manufacturing and
transportation. Other Future Friendly products featured include:
Ultra Tide for ColdWater(R) - Save up to 80% on energy in each
load *by switching from warm/cold to cold/cold for all loads in a
standard top loader machine with an electric water heater set at 140
Prilosec OTC(R) - Has saved more than 700 tons of foil-based
packaging materials over the past three years *vs.the previous
Cascade Complete(R) Action Pacs - Skip the pre-wash and save up
to 2,600 gallons of water per year *based on an average of 12.5
gallons of pre-washing water at 4 loads per week
P&G Future Friendly is a program that empowers consumers to save energy,
save water and reduce waste, using science, innovation and unique
partnerships to achieve meaningful environmental impacts. The P&G Future
Friendly program is a direct extension of P&G's long-term commitment and
disciplined, science-based approach to environmental sustainability.
Through the program, P&G is better able to share these solutions with
consumers so they can realize the benefits in their own homes.
Sustainability is core to P&G's Purpose to Touch and Improve the Lives
of the Worlds' Consumers, now and for generations to come.
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), Braun(R) and Fusion(R). The P&G community includes
approximately 127,000 employees working in about 80 countries worldwide.
Please visit www.pg.com
for the latest news and in-depth information about P&G and its brands.
For more information on P&G's commitment to sustainability, visit: www.pg.com/sustainability.