News Release

New P&G brandSAVER Features Coupons for Trusted Products Alongside Inspiring "Future Friendly" Tips From Students Nationwide

Consumers Save Money with More Than $110 in Savings on Products

Monday, March 28, 2011 8:08 am EDT



Public Company Information:

"In honor of Earth Day, the booklet also showcases that some of the best ideas for leading a Future Friendly lifestyle can come from our children."

The Procter & Gamble Company (P&G) (NYSE: PG) will release its April 2011 brandSAVER coupon booklet on Sunday, April 3, with more than $110 in savings on a wide range of popular, trusted brands. The brandSAVER will feature many of the company's Future Friendly products that save water, save energy or reduce waste in the home or during the manufacturing process.

"In addition to helping consumers stretch their dollars further, this brandSAVER includes Future Friendly products that help families make simple yet meaningful environmental decisions at the point of purchase," said Maurice Coffey, Marketing Director, P&G Future Friendly. "In honor of Earth Day, the booklet also showcases that some of the best ideas for leading a Future Friendly lifestyle can come from our children."'

In addition to coupons, the April brandSAVER booklet highlights inspiring submissions from P&G Future Friendly's recent Find Your Footprint student contest, hosted in conjunction with National Geographic. The Find Your Footprint program was developed to inspire students to monitor and reduce their environmental footprint. Featured contest entries demonstrate the importance of conserving natural resources and the simple steps consumers can take in their homes to improve their own environmental performance.

Also featured in the April brandSAVER is the latest addition to the Future Friendly product portfolio, compacted powder laundry detergent. P&G has compacted its powder laundry detergents by 1/3, offering the same number of loads, cleaning performance and scent experience with up to 24 percent less total packaging. Additionally, compacted laundry detergents offer significant reductions in carbon emissions, energy consumption, packaging waste and water used during manufacturing and transportation. Other Future Friendly products featured include:

  • Ultra Tide for ColdWater(R) - Save up to 80% on energy in each load *by switching from warm/cold to cold/cold for all loads in a standard top loader machine with an electric water heater set at 140 degrees Fahrenheit
  • Prilosec OTC(R) - Has saved more than 700 tons of foil-based packaging materials over the past three years *vs.the previous packaging
  • Cascade Complete(R) Action Pacs - Skip the pre-wash and save up to 2,600 gallons of water per year *based on an average of 12.5 gallons of pre-washing water at 4 loads per week

This money-saving booklet will be included in newspapers delivered to more than 55 million homes across the country. For a list of newspapers that contain the brandSAVER, please view the following link: To learn more about Future Friendly, visit

About P&G Future Friendly

P&G Future Friendly is a program that empowers consumers to save energy, save water and reduce waste, using science, innovation and unique partnerships to achieve meaningful environmental impacts. The P&G Future Friendly program is a direct extension of P&G's long-term commitment and disciplined, science-based approach to environmental sustainability. Through the program, P&G is better able to share these solutions with consumers so they can realize the benefits in their own homes. Sustainability is core to P&G's Purpose to Touch and Improve the Lives of the Worlds' Consumers, now and for generations to come.

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands. For more information on P&G's commitment to sustainability, visit: