"To engage with Latinas on the topic of breast cancer prevention in a meaningful way, we've developed an interactive online footprint on the Orgullosa community that offers women the chance to connect with one another on an emotional level and give back to those in need."
CINCINNATI--(BUSINESS WIRE)--According to the National Cancer Institute, one Latina in the U.S. dies
from breast cancer every 90 minutes. Not only is it the most commonly
diagnosed cancer among Latinas, but it is also the leading cause of
cancer deaths among them. Unfortunately, for many different reasons,
early detection is often disregarded, leading to late diagnoses and a
higher mortality rate.
To heighten awareness about breast cancer detection, Procter & Gamble’s Orgullosa
– an online community dedicated to celebrate, empower, and fuel Latinas’
accomplishments and dreams – teamed up with Liga Contra el Cáncer
to ignite the conversation with Latinas about the importance of taking
action & preparing an early detection plan. With the support of Liga
Contra el Cáncer, a center that is dedicated to providing free
cancer services for underserved patients, Orgullosa kicks off an online
initiative aimed at mobilizing Latinas to take charge of their health
and spread the message that early detection is the best protection
against breast cancer.
To highlight the awareness levels of breast cancer among women,
Orgullosa implemented a national survey that found that:
80 percent of Latinas are not aware that breast cancer is the most
common form of cancer among them.
88 percent of Latinas acknowledged knowing how to conduct breast
self-examination; however, less than half (45%) report examining
themselves once a month.
Latinas ages 55-64 are more likely than those ages 18-34 to perform
breast self-examinations at least monthly (53% vs. 37%).
“The statistics on breast cancer mortality rates among Latinas are
alarming. At Procter & Gamble, we recognize that early detection is
critical to protecting women's health and combating the disease. That's
why we've developed an online initiative that not only provides women
with information, but rallies them to help spread the message that early
detection saves lives,” said Luis Restrepo, Orgullosa Senior Brand
Manager. “To engage with Latinas on the topic of breast cancer
prevention in a meaningful way, we've developed an interactive online
footprint on the Orgullosa community that offers women the chance to
connect with one another on an emotional level and give back to those in
To inform and inspire its community to join the conversation about early
detection, Orgullosa created an interactive online hub that enables
Latinas to connect on the topic, give back to underserved Latina
patients through a donation, and honor loved ones affected by the
disease via a digital tribute. Elements of the initiative include:
Providing free mammograms to underserved women at Liga
Contra el Cáncer. Throughout the month of October, for every new
“Like” received on the Orgullosa
Facebook page a $1 donation will be made. Through its donation,
Orgullosa aims to provide a total of 300 mammograms screenings.
Honoring loved ones affected by breast cancer by unveiling a
digital mosaic that allows the Orgullosa Facebook community to upload
a photo with a personalized message.
Teaming up with experts and Latina bloggers from across the
country to drive conversation about early detection.
Highlighting the strength and resilience of women currently
undergoing breast cancer treatment at Liga Contra el Cáncer by
giving them a special makeover experience that focuses on celebrating
Latina beauty through strength and courage.
“For a second consecutive year, we are proud to partner with Orgullosa
to help raise awareness around the importance of Latinas being proactive
about their health and having a breast cancer risk reduction plan,” said
Adriana Cora, Executive Vice President of Liga Contra el Cáncer.
“Early detection can save lives. Create an early detection plan today
and encourage the women in your life to do the same.”
About Liga Contra el Cáncer Liga Contra el Cáncer, Inc. is a
volunteer driven, nonprofit organization, with the mission of providing
free medical care to cancer-diagnosed individuals with no insurance, no
government assistance and little economic resources. The organization
offers equal opportunity of service to all qualifying individuals,
regardless of race, creed or national origin, provided that they have
established legal residence in the State of Florida.
About the Survey This national survey was conducted online
from September 1–5, 2013. Results are based on 1,022 interviews. Five
hundred were among a sample of Hispanic women 18 years of age or older.
Five hundred twenty-two were among non-Hispanic women 18 years of age or
older. All respondents live in the U.S. The survey was conducted by
ONLINE CARAVAN®, an omnibus service of ORC International.
About Orgullosa Orgullosa is a P&G-owned program that
celebrates Latinas and empowers them to feel confident about their
personal appearance, style and homes by offering solutions that satisfy
their beauty and household needs through a variety of trusted brands,
including Olay®, Secret®, Venus®, Pantene®, CoverGirl®, Natural
Instincts®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®,
Gain®, Pampers®, and Dawn®.
About Procter & Gamble P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®,
Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.