"The Gain brand and its unique scent have enjoyed a longtime loyal following from consumers that we affectionately call Gainiacs"
TORONTO--(BUSINESS WIRE)--It’s expected that more than 24 million Canadians will spring clean
their home this season, according to a new study conducted on behalf of
P&G. After a long winter spent inside, Canadians will set out to tackle
the chores they’ve neglected and avoided during their regular cleaning
To help boost and energize Canadians spring cleaning routine, P&G has
added the fresh scent of Gain Original to trusted spring cleaning brands
including Mr. Clean, Febreze and Swiffer.
“The Gain brand and its unique scent have enjoyed a longtime loyal
following from consumers that we affectionately call Gainiacs,” says
Juan Flores, Research and Development, Procter & Gamble. “Now, Gainiacs
can enjoy the scent experience of Gain beyond the laundry room,
invigorating your spring cleaning routine and creating an uplifting
scent throughout your home.”
After months spent indoors to avoid the winter chill, it’s common for
people to become concerned about the seasonal build-up of germs and
bacteria in their home. In fact, the research revealed that 35 per cent
of Canadians believe their home feels dirtiest after the winter months
and more than 7.5 million Canadians will spring clean their home for
this exact reason.
The survey also revealed some interesting insights about Canadians’
More than one-third (39 per cent) of Canadians feel obligated to
One in 10 Canadians avoid spring cleaning altogether
When it comes to the most dreaded task, cleaning the blinds ranks high
on the list for many Canadians
Men prefer cleaning underneath the stove over scrubbing the toilet –
despite the physical inconvenience – versus women who would rather
scrub the toilet over cleaning underneath the stove
Some Canadians (1 in 10) have admitted to shaking up their typical
spring cleaning routine by cleaning their home completely naked
4.6 million Canadians admit to cleaning the home while wearing nothing
but their underwear
Whether spring cleaners choose to clean a little bit every day, or
dedicate a weekend or two to tidy up from top to bottom, more than 14
million Canadians agree that the best part about spring cleaning is the
great feeling you get when the task has been completed.
Something to ‘Gain’
The scent of Gain is infectious, by adding it to your spring cleaning
routine you too can become a Gainiac! The scent of Gain Original mixes
overtones of orange, lemon and blossoms with a modern fruity, green
twist and undertones of white floral jasmine with a hint of woody amber.
The spectrum of cleaning products now available with the scent of Gain
Original include, but are not limited to, Febreze Fabric Refresher with
Gain, Mr. Clean Multi-Surfaces Spray Cleaner with Gain, Swiffer Duster
with Gain, Swiffer Sweeper Dry Cloth with Gain, Swiffer Sweeper Wet
Cloth with Gain, and Swiffer WetJet Cleaning Solution with Gain.
ABOUT PROCTER & GAMBLE
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.