P&G Corporate Newsroom

New Research Reveals the ‘Clean Truth’ about Canadians’ Spring Cleaning Habits

P&G introduces the fresh scent of Gain Original to line-up of household cleaning products

Wednesday, May 1, 2013 8:00 am EDT

Dateline:

TORONTO
"The Gain brand and its unique scent have enjoyed a longtime loyal following from consumers that we affectionately call Gainiacs"

TORONTO--(BUSINESS WIRE)--It’s expected that more than 24 million Canadians will spring clean their home this season, according to a new study conducted on behalf of P&G. After a long winter spent inside, Canadians will set out to tackle the chores they’ve neglected and avoided during their regular cleaning routine.

To help boost and energize Canadians spring cleaning routine, P&G has added the fresh scent of Gain Original to trusted spring cleaning brands including Mr. Clean, Febreze and Swiffer.

“The Gain brand and its unique scent have enjoyed a longtime loyal following from consumers that we affectionately call Gainiacs,” says Juan Flores, Research and Development, Procter & Gamble. “Now, Gainiacs can enjoy the scent experience of Gain beyond the laundry room, invigorating your spring cleaning routine and creating an uplifting scent throughout your home.”

After months spent indoors to avoid the winter chill, it’s common for people to become concerned about the seasonal build-up of germs and bacteria in their home. In fact, the research revealed that 35 per cent of Canadians believe their home feels dirtiest after the winter months and more than 7.5 million Canadians will spring clean their home for this exact reason.

The survey also revealed some interesting insights about Canadians’ cleaning habits:

  • More than one-third (39 per cent) of Canadians feel obligated to spring clean
  • One in 10 Canadians avoid spring cleaning altogether
  • When it comes to the most dreaded task, cleaning the blinds ranks high on the list for many Canadians
  • Men prefer cleaning underneath the stove over scrubbing the toilet – despite the physical inconvenience – versus women who would rather scrub the toilet over cleaning underneath the stove
  • Some Canadians (1 in 10) have admitted to shaking up their typical spring cleaning routine by cleaning their home completely naked
  • 4.6 million Canadians admit to cleaning the home while wearing nothing but their underwear

Whether spring cleaners choose to clean a little bit every day, or dedicate a weekend or two to tidy up from top to bottom, more than 14 million Canadians agree that the best part about spring cleaning is the great feeling you get when the task has been completed.

Something to ‘Gain’

The scent of Gain is infectious, by adding it to your spring cleaning routine you too can become a Gainiac! The scent of Gain Original mixes overtones of orange, lemon and blossoms with a modern fruity, green twist and undertones of white floral jasmine with a hint of woody amber. The spectrum of cleaning products now available with the scent of Gain Original include, but are not limited to, Febreze Fabric Refresher with Gain, Mr. Clean Multi-Surfaces Spray Cleaner with Gain, Swiffer Duster with Gain, Swiffer Sweeper Dry Cloth with Gain, Swiffer Sweeper Wet Cloth with Gain, and Swiffer WetJet Cleaning Solution with Gain.

ABOUT PROCTER & GAMBLE

P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Procter & Gamble
Corinne Durieu, 416-730-4433
durieu.c@pg.com
or
MSL Canada
Christina Forte, 416-847-1330
christina.forte@mslgroup.com
or
Sabrina Ramlall, 416-847-1317
sabrina.ramlall@mslgroup.com

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