News Release

NFL Record-Holder, Terrell Owens, Hits the Turf With Febreze as They Introduce Super Bowl LII to a Man Like No Other

Owens Takes To The Field In Minneapolis and Invites Football Fans To Meet the Star of the New Febreze Super Bowl Campaign Named "Dave" – An Ordinary Man With One Extraordinary Characteristic – His #BleepDontStink (Literally)

Wednesday, January 31, 2018 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"We are thrilled to return to the Super Bowl this year as we unveil Dave, the only man whose #BleepDontStink"

CINCINNATI--(BUSINESS WIRE)--Super Bowl LII is just days away and as players prepare to hit the turf, millions of Americans across the country are preparing their homes for the food and festivities that are synonymous with the big game. With that in mind, Febreze is reminding consumers that while they’re stocking up on kitchen and décor essentials, they also need to ensure that their bathroom is game-time ready.

As Super Bowl celebrations begin, Febreze is introducing the world to the only man whose #BleepDontStink (literally) in a new ad campaign developed by Grey New York. The new creative, which will air during the second quarter of the Super Bowl, shines a humorous light on Dave – an ordinary man with one extraordinary characteristic – and highlights a cast of characters who have been amazed by this fecal anomaly throughout his lifetime. The spot, directed by “King of the Super Bowl,” Oscar-nominated director Bryan Buckley, reminds people that Dave and his odorless bleep won’t be in attendance at their Super Bowl parties – but everyone else will – and encourages viewers to prepare their bathrooms for the food, festivities and resulting flushes by purchasing Febreze.

“We are thrilled to return to the Super Bowl this year as we unveil Dave, the only man whose #BleepDontStink,” said Guerin McClure, Associate Brand Director, North America and Global Air Care at Procter & Gamble. “The truth is that everyone goes. And on Game Day, with millions of people attending parties across the country, there most likely will be someone going at your place. So get your bathroom as ready as your television room this Super Bowl Sunday - and place some Febreze on the back of your toilet."

To help get bathroom preparations underway, Febreze has partnered with former NFL wide receiver, and 6 time Pro-Bowler, Terrell Owens, to encourage folks to get their homes ready for game time. Owens will be hitting the field in Minneapolis in the days ahead of the Super Bowl to spread the word about the man whose #BleepDontStink and remind everyone that while he isn’t coming to their Super Bowl parties this year, Febreze will be on hand to ensure that their homes smell fresh, from the first coin toss to the final whistle.

“As someone who has been known to think that his own bleep don’t stink, I am thrilled to join the Febreze team as they encourage the nation to get their bathrooms ready for the Super Bowl,” said Terrell Owens. “Super Bowl season is truly one of the most wonderful times of the year for me and as I prepare for my own party, my prep list contains all the things I'll need: pizza, snacks, drinks and Febreze – because my guests, they’re not the guy whose #BleepDontStink and when they head to the bathroom during the game, trust me, we’re going to need some Febreze.”

Those watching the Big Game can view the 30-second spot live during the second quarter of the Super Bowl on February 4. Consumers can also watch the in-game spot, as well as a long-form version of the piece that chronicles interviews from Dave’s family and friends, on Febreze's YouTube page. Folks are invited to join in on conversations using hashtag #BleepDontStink and by following Febreze on Facebook, Instagram and Twitter.

Febreze SMALL SPACES and Febreze AIR are available at major retailers nationwide. For more information on the Febreze family of products, please visit Febreze.com.

To view Febreze’s :30 Super Bowl advertisement, please visit: https://www.youtube.com/watch?v=OxzU40dJxFM

To find out more about the man whose #BleepDontStink and those that have been impacted by his differentiating trait, please visit: https://www.youtube.com/watch?v=9NliY5tPp2k

About Febreze®

In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and the air we breathe can give us “fresh starts.”

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Citizen Relations
Robyn Rosenzweig (US), 212-613-4941
robyn.rosenzweig@citizenrelations.com