"Mario and NIOXIN complement each other perfectly"
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--NIOXIN®, the #1 Stylist Choice for thinning hair, has
enlisted beloved television personality Mario Lopez as brand ambassador.
Speaking to the 78% of American men and women who are concerned with
thinning, Lopez will help to dispel the myths surrounding the issue and
encourage consumers to talk to their stylist and seek customizable
solutions tailored just for them.
“Thinning hair runs in my family, so it’s always been a concern of
mine,” says Lopez. “A stylist I recently worked with recommended
NIOXIN’s daily three-part system for preventative care. Since I started
the routine, my hair and scalp have never looked or felt healthier.”
“Mario and NIOXIN complement each other perfectly,” says Reuben
Carranza, North America Leader, Wella, the Salon Division of P&G. “He
embodies the NIOXIN consumer; someone who is educated on the issue and
takes necessary steps to combat thinning. Because of the wide variety of
concerns surrounding the topic, with Mario as the face of the brand we
can help change perceptions, educate and empower the public to start
having healthy conversations with their stylists.”
SURPRISING SURVEY STATISTICS REVEAL SECRETS ABOUT MEN’S GROOMING
Whether it’s long or short, smooth or rumbled, men want their hair to
project their best self. According to a new survey commissioned by
NIOXIN of American men ages 18+ by Wakefield Research, 77% of men would
be willing to sacrifice something for an entire year in return for
thicker, fuller hair, whether it’s avoiding alcohol or watching their
How educated are men on the topic of thinning? While NIOXIN offers a
comprehensive portfolio of treatments and care and styling products with
guaranteed results for fuller, thicker looking hair, 59% of men surveyed
are unaware of any effective solutions. 14% of men falsely believe that
scalp health is unrelated to thinning and an overwhelming 75% are
unaware that hair breakage leads to thinning. Throughout the year-long
partnership, Lopez’s mission will be to educate and provide solutions
for men on this widespread concern.
Through broadcast appearances, media interviews and social media
engagement, Lopez will reveal more staggering statistics from the survey
which shed new light on men’s grooming hang-ups, their fears about aging
and hair loss, specific style preferences, and expose hair loss myths
and reveal the facts.
About Procter & Gamble P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
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Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About Mario Lopez A household name, Lopez’s hosting duties
include three national programs: FOX’s hit TV show X Factor, nationally
syndicated TV entertainment show EXTRA, and the nationally syndicated
radio show On with Mario Lopez. He’s also New York Times bestselling
author of two healthy eating books, Extra Lean and Extra Lean Family,
and a life-long fitness devotee and currently serves as an Ambassador of
Fitness for the Boys & Girls Clubs of America (BGCA).