P&G Corporate Newsroom

NIOXIN and Mario Lopez Give a New Face to Thinning Hair

NIOXIN Taps One of America’s Favorite Television Hosts to Shed New Light on Thinning and Reveal Surprising Stats on Male Grooming

Friday, October 4, 2013 2:30 pm EDT

Dateline:

WOODLAND HILLS, Calif.

Public Company Information:

NYSE:
PG
"A stylist I recently worked with recommended NIOXIN’s daily three-part system for preventative care. Since I started the routine, my hair and scalp have never looked or felt healthier."

WOODLAND HILLS, Calif.--(BUSINESS WIRE)--NIOXIN®, the #1 Stylist Choice for thinning hair, has enlisted beloved television personality Mario Lopez as brand ambassador. Speaking to the 78% of American men and women who are concerned with thinning, Lopez will help to dispel the myths surrounding the issue and encourage consumers to talk to their stylist and seek customizable solutions tailored just for them.

“Thinning hair runs in my family, so it’s always been a concern of mine,” says Lopez. “A stylist I recently worked with recommended NIOXIN’s daily three-part system for preventative care. Since I started the routine, my hair and scalp have never looked or felt healthier.”

“Mario and NIOXIN complement each other perfectly,” says Reuben Carranza, North America Leader, Wella, the Salon Division of P&G. “He embodies the NIOXIN consumer; someone who is educated on the issue and takes necessary steps to combat thinning. Because of the wide variety of concerns surrounding the topic, with Mario as the face of the brand we can help change perceptions, educate and empower the public to start having healthy conversations with their stylists.”

SURPRISING SURVEY STATISTICS REVEAL SECRETS ABOUT MEN’S GROOMING HABITS

Whether it’s long or short, smooth or rumbled, men want their hair to project their best self. According to a new survey commissioned by NIOXIN of American men ages 18+ by Wakefield Research, 77% of men would be willing to sacrifice something for an entire year in return for thicker, fuller hair, whether it’s avoiding alcohol or watching their favorite sport.

How educated are men on the topic of thinning? While NIOXIN offers a comprehensive portfolio of treatments and care and styling products with guaranteed results for fuller, thicker looking hair, 59% of men surveyed are unaware of any effective solutions. 14% of men falsely believe that scalp health is unrelated to thinning and an overwhelming 75% are unaware that hair breakage leads to thinning. Throughout the year-long partnership, Lopez’s mission will be to educate and provide solutions for men on this widespread concern.

Through broadcast appearances, media interviews and social media engagement, Lopez will reveal more staggering statistics from the survey which shed new light on men’s grooming hang-ups, their fears about aging and hair loss, specific style preferences, and expose hair loss myths and reveal the facts.

To find the nearest NIOXIN salon, visit: www.nioxin.com. Also visit the NIOXIN Facebook page (www.facebook.com/nioxinus) and Twitter (www.twitter.com/nioxinproducts).

About Procter & Gamble
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About Mario Lopez
A household name, Lopez’s hosting duties include three national programs: FOX’s hit TV show X Factor, nationally syndicated TV entertainment show EXTRA, and the nationally syndicated radio show On with Mario Lopez. He’s also New York Times bestselling author of two healthy eating books, Extra Lean and Extra Lean Family, and a life-long fitness devotee and currently serves as an Ambassador of Fitness for the Boys & Girls Clubs of America (BGCA).

Contact:

Devries Global
Ellen Marth, 646-253-0211
emarth@devriesglobal.com

Multimedia Files:

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Mario Lopez partners with NIOXIN, the #1 stylist choice for thinning hair, to shake up the thinning hair conversation. (Photo: Business Wire)
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