P&G Corporate Newsroom

O, The Oprah Magazine Survey Reveals Readers Want to Power Up This Holiday Season

Of More Than 300 Readers Surveyed, 4 Out Of 5 Say They Won’t Go Back To Using Their Old Manual Toothbrush

Wednesday, December 12, 2012 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"The toothbrush makes my teeth feel professionally cleaned. I am truly pleased with this new product and will never go back to my old toothbrush."

CINCINNATI--(BUSINESS WIRE)--As consumers continue to build their holiday wish lists, Oral-B® is encouraging shoppers everywhere to consider providing the gift of a healthier smile to their loved ones this year. Rising to the top of many lists this season is the Oral-B Professional Precision™ 5000 power, or electric toothbrush, which has received outstanding reviews and is giving Americans a reason to make the switch from manual to power when it comes to their toothbrush preference.

Just in time for the holidays, Oral-B partnered with O, The Oprah Magazine to offer 374 O readers the opportunity to try* out the Professional Precision 5000 power toothbrush over a two week period in order to compare and share their experience. Across the board, readers who tried the product were surprised and delighted with the features and cleaning power they found. In fact, four out of five testers** confessed they prefer to use the Oral-B power toothbrush for their brushing routine versus their manual toothbrush and agree that they won’t go back to using their old manual toothbrush again. Further, prior to the survey, almost half of the readers felt they did an excellent or good job brushing their teeth, but after switching to power, the number of readers who felt they did an excellent or good job brushing shot up to 97 percent.

“We are excited to partner with O Magazine and to receive such an overwhelming positive response from users who have fallen in love with the Professional Precision 5000,” said Rishi Dhingra, Marketing Director, Procter and Gamble. “These results reflect what we at Oral-B know to be true - that the Precision 5000 is superior to a regular manual toothbrush and that it makes a great, healthy gift for everyone on your list this season.”

The Oral-B Professional Precision 5000 provides an advanced cleaning technology, with up to 50 percent more brush movements versus the leading sonic technology for superior plaque removal, making it the perfect holiday gift for that friend or family member who wants to invest in his or her oral health. For the ultimate gadget guru, the brush also comes complete with a wireless SmartGuide that helps maximize brushing performance and guides users through the brushing experience during the dental-recommended two minutes.

“My teeth look better and definitely feel better after I started using this power toothbrush,” said O reader Janice from Texas. “I will be purchasing this brush for my family, so they can experience what I do everyday!”

From coast to coast, O readers who used the power toothbrush shared their excitement after using the Oral-B Professional Precision 5000 power toothbrush:

“This toothbrush made my teeth feel dentist clean. I am amazed at the difference between my manual toothbrush and this toothbrush.” - Cindy of Indiana

“I like that it forces you to think about how long you are brushing and provides visual encouragement and direction for cleaning your teeth properly.” - Angela of North Carolina

“I enjoyed the indicator showing me how I am brushing, and how long I am brushing. I love the feeling of my teeth after the brushing, and the movement of the brush.” - Allison of California

“The toothbrush makes my teeth feel professionally cleaned. I am truly pleased with this new product and will never go back to my old toothbrush.” – Shirley of Michigan

Visit the Oral-B website to find out more information on how you can save on Oral-B products this holiday season, and join the conversation on Twitter using hashtag #powerup. To learn more about the survey results, be sure to look for Oral-B in the December, January and February issues of O, The Oprah Magazine.

*Source: A survey of 374 O, The Oprah Magazine Devotee panelists age 35 to 65, with household incomes of $100+ who were oral care decision-makers in their household; manual toothbrush users; had never used any Oral B® power toothbrush and tried the Oral B® Professional Precision™ 5000 power toothbrush as directed over a 2 week period. Readers were given the product.
**% Agree strongly or agree on a scale of agree strongly, agree, disagree or disagree strongly.

About Oral-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

MSLGROUP
Katelin Koebbe, 646-500-7838
Katelin.Koebbe@mslgroup.com

Multimedia Files:

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Oral-B Professional Precision 5000 with Wireless SmartGuide (Photo: Business Wire)
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