News Release

Olay Unveils Global Skin Analysis Platform Olay Skin Advisor – The First-Of-Its-Kind Application of Deep Learning in the Beauty Industry

Olay’s New Mobile Platform Utilizes AI to Help Women Better Understand Their Skin

Monday, February 27, 2017 9:55 am EST

Dateline:

BARCELONA, Spain

Public Company Information:

NYSE:
PG
"AI is not a technology of the future – it’s transforming our world today"

BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle.

“Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises,” said Dr. Frauke Neuser, Principal Scientist for Olay. “Olay’s research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store. Our solution is Olay Skin Advisor, which uses artificial intelligence to deliver a smart skin analysis and personalized product recommendation, taking the mystery out of shopping for skincare products.”

Olay Skin Advisor is a web-based skin analytics platform that provides women with exceptionally precise, personalized skin education and product recommendations on their mobile phones or tablets. With just one selfie, Skin Advisor analyzes a woman’s face to determine her current “skin age” (i.e. how young or old she looks) and which areas of her face are driving that age. Following a short series of questions about her personal skin concerns and product preferences, Skin Advisor delivers a personalized product regimen recommendation based on extensive knowledge about what products have worked best for women like her – women with the same skin concerns, needs and preferences. Ultimately, Olay Skin Advisor helps her find the products that are right for her specific skincare needs, delivering skin transformation that will help make her look Ageless.

The global launch of Olay Skin Advisor coincides with a series of upgrades to the platform in the United States, where a 1.0 beta version has been live since late 2016. Previewed at Mobile World Congress, the following suite of AI technologies will power Olay Skin Advisor 2.0, launching in the US mid-March:

  1. NEW selfie optimization technology: New with the 2.0 experience, this optimization sets women up for the most accurate skin analysis by enabling them to upload the best quality selfie.
  2. Olay’s VizID™ Technology (a deep learning model): Using labeled pixels of a woman’s selfie and what it has come to learn about women’s skin from the hundreds of thousands of selfies in its database, Olay Skin Advisor detects areas that are driving her “skin age,” identifies her “Best” and “Improvement” areas, and analyzes these areas to determine what’s holding it back from looking ten years younger.
  3. NEW synaptic intelligence: Also new with the 2.0 upgrade, synaptic intelligence combines the experience, trainings, and learnings of Olay scientists, skin care experts and consumers, accordingly searches millions of combinations of products to pinpoint a personalized regimen, and explains why it’s right for her.

With more than one million visits to date, Skin Advisor is already helping women find the right products for their skin type. The more photos and data that are processed, the more Skin Advisor learns about women’s skin at every age and about their skin concerns and preferences, making it increasingly smarter with each use.

“AI is not a technology of the future – it’s transforming our world today,” said Greg Estes, Vice President of Developer Programs at NVIDIA, whose GPU-accelerated deep learning platform was used to train Olay Skin Advisor’s neural network. “Olay and other leading brands are using AI to infuse devices and apps with intelligence, bringing new experiences, unprecedented personalization and real benefits to people’s lives.”

To begin your own skin analysis, visit https://skinadvisor.olay.com on any smartphone or tablet.

About Olay

Olay is a worldwide leader in skin care and has been trusted by women for over 60 years. Olay continues to hold to the philosophy it was founded on: to maintain a deep understanding of women’s changing needs and to combine products that fit their needs with the latest advances in skin care technology. The end result—superior product performance women have come to expect from Olay. It brings healthy, beautiful skin to more than 80 million women on five continents.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Procter & Gamble
Kate DiCarlo, 513-983-7166
dicarlo.km@pg.com
or
Courtney Power, 212-546-8572
cpower@devriesglobal.com
or
Kacie Friedman, 212-546-8658
kfriedman@devriesglobal.com

Multimedia Files:

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Olay Skin Advisor 2.0 will launch in mid-March. (Photo: Business Wire)
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Olay debuts Olay Skin Advisor 2.0 at Mobile World Congress. (Photo: Business Wire)
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