P&G Corporate Newsroom

Olympic Hopefuls Meryl Davis and Charlie White Partner with Puffs Facial Tissues

The tissue brand will follow the ice dancing duo through their kiss and cry moments on the road to Sochi

Monday, October 21, 2013 10:36 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Being on team Puffs allows us to show the world what it really means to put your best face forward"

CINCINNATI--(BUSINESS WIRE)--Today, Puffs announced their sponsorship of the ice dancing duo Meryl Davis and Charlie White, as they skate their way to the Sochi 2014 Olympic Winter Games.

Meryl and Charlie have been competing together since 1997, and have been paired together longer than any ice dance team in the United States. The pair earned a gold medal at the 2011 and 2013 World Championships, as well as a silver medal at the Vancouver 2010 Olympic Games.

“Being on team Puffs allows us to show the world what it really means to put your best face forward,” said Meryl Davis. “Skating can be harsh on our faces as we train in winter conditions year round. Puffs helps us do what we love each and every day, while helping us look and feel our best.”

Puffs kicked off their partnership with Meryl and Charlie at the 2013 Hilton HHonors Skate America championships in Detroit, Michigan. Puffs, Meryl, and Charlie were on site from October 18th – 20th, meeting with fans, and jump-starting their run to The Winter Olympics.

“We feel that this partnership is a perfect fit, and are proud to support Meryl and Charlie as they pursue their Olympic dreams,” said Lisa Feria, Brand Manager, Puffs facial tissues. “Puffs is dedicated to helping fans everywhere, no matter what their face has to face: winter harshness, cold and flu season, or tears of joy.”

As athletes prepare for The Winter Olympic Games, P&G is also honoring those who helped them begin this journey. Thank You, Mom recognizes that behind every Olympic athlete is an amazing mom. Cheryl Davis and Jacqui White have supported Meryl and Charlie every step of the way, and have been there to dry tears of triumph and defeat as their children pursued their dreams.

Learn more about Puffs by visiting Facebook.com/Puffs, or Twitter.com/Puffs, and stay up-to-date on Meryl and Charlie’s progress towards The Sochi 2014 Olympic Winter Games! Follow along the 2013 Hilton HHonors Skate America with #SA2013.

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Contact:

Procter & Gamble
Victoria Schooler, +1-513-346-8530
schooler.v@pg.com
or
MSL Group
Colleen McCarthy, +1-646-500-7931
colleen.mccarthy@mslgroup.com