"Our goal for this app was to make the invisible visible by helping users quantify and visualize the quality of their brushing sessions"
CINCINNATI--(BUSINESS WIRE)--Oral-B today announced the launch of the Oral-B App, a breakthrough
digital tool for brushing routines that gives users a new kind of
personal power over their oral care.
Connecting with any Oral-B power brush, the app offers:
Automated activation of a brush timer through recognition of the brush
motor sound for dentist-recommended two-minute sessions
Timer function with quadrant guide for even and thorough cleaning
throughout the mouth
Statistics function charting brushing sessions in weekly and monthly
views to keep track of progress
Brushing instructions and oral health tips
“Our goal for this app was to make the invisible visible by
helping users quantify and visualize the quality of their brushing
sessions,” said Stephen Squire, Global Marketing Director, Procter &
Gamble Oral Care. “We know that power brush users strive to stay on top
of their oral health, but they don’t always know what they’re doing is
sufficient between dentist appointments. Now, with this data, they can
feel more confident about their oral care regimens. We like to call it
‘a personal trainer for your teeth.’”
In fact, the app provides visual feedback that supports users in
following dentist-recommended oral care routines, and even offers a
content feed – with calendar events, news, weather and oral care tips –
to sustain their attention for the entire two-minute session. It also
notifies users when it’s time to change their brush heads. Even for
manual users, the app can be manually activated, recording the length of
each brushing session.
The Oral-B app is the first of more data-driven digital tools to come,
as the brand continues to provide ways to guide and empower personal
oral care regimens.
For more information and to download the Oral-B App in iOS, please visit
the Apple store. The app is live in the U.S. and Australia and will be
available for download in Germany, UK and Japan in iOS/Android in the
About Oral-B Oral-B is the worldwide leader in the over $5
billion brushing market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults, oral
irrigators and interdental products, such as dental floss. Oral-B manual
toothbrushes are used by more dentists than any other brand in the U.S.
and many international markets.
About Procter & Gamble P&G serves approximately 4.8
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®,
Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®,
Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The
P&G community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.