"So we’re providing opportunities for consumers to experience the ‘WOW’ feeling that the Oral-B Deep Sweep power brush delivers, right in their hometowns."
CINCINNATI--(BUSINESS WIRE)--This weekend marks the kick-off to Oral-B’s road trip across America, as
it proves that even residents on Manual Street will not go back to their
manual brush once they’ve experienced the “WOW” of the Deep Sweep power
For many people, using a manual toothbrush is an unquestioned, lifelong
aspect of their daily routines. But anecdotal evidence indicates that
once people try a power brush, they are hard-pressed to go back to their
manual version. This insight sparked the idea for this summer’s town
takeovers in which Oral-B is challenging people throughout the country
to rethink the way they brush.
“We know that power brushes provide an overall better brushing
experience but they still lag behind in popularity and everyday usage,”
said Rishi Dhingra, Marketing Director, Procter and Gamble. “So we’re
providing opportunities for consumers to experience the ‘WOW’ feeling
that the Oral-B Deep Sweep power brush delivers, right in their
Each of the towns selected for takeovers all have one thing in common –
they are home to the aptly named “Manual Street.” The town takeover
events will offer food, music and fun for the whole family, and of
course, the opportunity for local residents to trade in their manual
brush for a new Oral-B Deep Sweep power brush. The events will take
place in the following cities this summer:
Upcoming Oral-B Town Takeovers
June 29 – Erath, LA
July 28 – Bainbridge Island, WA
August 10 – Stanford, KY
August 17 – Carroll County, VA
For updates on the Oral-B “WOW” experiment throughout the summer, visit WOW
Experiment. If you have already been converted into a power brush
user by having a “WOW” moment of your own -- or if you’re curious about
the experiment -- get in on the conversation online by using #OralBWOW.
The Oral-B Deep Sweep power brush makes the transition from a manual
brush to a power brush easy, with a familiar-shaped brush head coupled
with traditional stationary bristles. Deep sweeps in between teeth
remove up to 100 percent more plaque versus a regular manual toothbrush,
helping to prevent and reverse gingivitis.
Oral-B Deep Sweep TRIACTION Power Toothbrush The Deep Sweep
TRIACTION power toothbrush is available in multiple models including the
Professional Series Deep Sweep TRIACTION 1000 and Professional Series
Deep Sweep + Smart Guide™ TRIACTION 5000, offering consumers a choice of
price points and features that best suit their needs. Oral-B
Professional Series Deep Sweep TRIACTION is available at department,
retail and specialty stores nationwide at suggested retail prices
ranging from $64.99 to $159.99. Deep Sweep™ brush head refills will also
be available for purchase and are compatible with all Professional
Series brush handles.
About Oral-B Oral-B is the worldwide leader in the over $5
billion brushing market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults, oral
irrigators and interdental products, such as dental floss. Oral-B manual
toothbrushes are used by more dentists than any other brand in the U.S.
and many international markets.
About Procter & Gamble P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.