"These launches will undoubtedly change the way my patients brush their teeth. Their oral hygiene will improve, which will mean that their treatment is much more likely to be successful. Without good oral care all restorative and aesthetic treatments will flounder"
MANCHESTER, UK--(BUSINESS WIRE)--At the British Dental Conference and Exhibition, Oral-B introduced three
of its latest advancements to dental professionals: TEST DRIVE power
brush trial programme, CROSS ACTION® brush head and SmartSeries™
electric toothbrush with Bluetooth 4.0 connectivity.
At the conference, more than 1,850 dental professionals experienced
Oral-B’s new TEST DRIVE power brush trial programme. Multiple users can
now experience Oral-B power and toothpaste using a shared handle in a
hygienic way with specialized handles and refills featuring a
A sealing insert within the specialized refill head works with the
specialized handle to help prevent saliva from entering the handle;
A specially designed protective covering works in combination with the
sealing system to help provide extra protection against soiling of the
The cleaning and disinfection procedure, in line with international
standards, ensures a hygienic next use.
Furthermore, Oral-B showcased the new CROSS ACTION head – its most
advanced power head with perfectly angled bristles for a superior clean1
– and its new SmartSeries electric toothbrush – the world’s first
interactive electric toothbrush with Bluetooth connectivity that helps
to create more personalized brushing routines.
“These launches will undoubtedly change the way my patients brush their
teeth. Their oral hygiene will improve, which will mean that their
treatment is much more likely to be successful. Without good oral care
all restorative and aesthetic treatments will flounder,” said Dr. Amit
Patel, specialist in periodontics and implant dentist.
TEST DRIVE will be available in-practice to a limited number of dental
professionals for patient trials from July 2014. To learn more please
get in touch with your Oral-B representative.
About Oral-B Oral-B is the worldwide leader in the over $5
billion brushing market. Part of the Procter & Gamble Company, the brand
includes manual and electric toothbrushes for children and adults, oral
irrigators and interdental products, such as dental floss. Oral-B manual
toothbrushes are used by more dentists than any other brand in the U.S.
and many international markets.
About Procter & Gamble P&G serves approximately
4.8 billion people around the world with its brands. The Company has one
of the strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®,
Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®,
Vicks®, Wella® and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
_____________________________ 1 vs. regular