"By providing a variety of ways to get involved and inspiring others to do the same, P&G enables NBCF to save lives and educate women about the importance of early detection."
CINCINNATI--(BUSINESS WIRE)--The Procter
& Gamble Company (NYSE:PG) and National
Breast Cancer Foundation, Inc. (NBCF) today launched the fourth year
Hope, an inspiring campaign developed to highlight the importance of
early detection in beating breast cancer. P&G will support NBCF, one of
the nation’s leading breast cancer organizations, in its commitment to
save lives through early detection and provide mammograms for those in
need. The partnership will also enlist the support of everyday people,
P&G employees and celebrities to share the gift of early detection
through simple actions and everyday purchases.
Since 2008, P&G has contributed more than $1.7 million to NBCF to help
support its efforts and save lives. This year’s uncapped donation will
give individuals the opportunity to directly increase the donation
through a variety of easy methods, allowing everyone to make a
difference in the fight against breast cancer.
Early detection of breast cancer helps save thousands of lives every yeari;
the five-year survival rate of a stage-one diagnosis is 98 percentii.
Conducting a breast self-exam at least once a month and getting a
mammogram once a year after the age of 40 are simple measures that can
save lives. To help women create and follow their own personalized Early
Detection Plan, P&G and NBCF have developed www.mypinkplan.com.
The site features interactive tools and digital alerts so women can
create a customized plan with reminders to conduct breast self-exams,
and schedule clinical breast exams and mammograms.
Through its support of NBCF, P&G is offering everyone a few simple ways
to share the gift of early detection:
Save while you give. In honor of National Breast Cancer
Awareness Month, on Sunday, Oct. 2 and Sunday, Oct. 16, a GIVE Hope brandSAVER
will be distributed in newspapers across the country, with discounts
for P&G products, including Olay®, Pantene®, Crest®, Charmin®, Tide®
and Bounty®. For each GIVE Hope brandSAVER coupon redeemed, P&G will
donate 2 cents to NBCF – allowing consumers to give back, while saving
money. The P&G uncapped donation will help NBCF fulfill its mission to
save lives through early detection and provide mammograms for those in
Share with friends. People can visit the GIVE Facebook page at www.facebook.com/pgmygive
to support the cause by downloading a shareable badge to encourage
friends to create their own early detection plan in honor of people
they love. For each badge created, P&G will donate an additional 25
cents to NBCF (up to $10,000). In addition, for every “like” at a new
Facebook page representing P&G’s beauty brands www.facebook.com/pgunitedwebeautify,
P&G will donate 10 cents to NBCF (up to $100,000) to further support
their mission of saving lives through early detection.
Buy, give and get. During the month of October, consumers will
receive a $10 rebateiii
and will also trigger a $10 donation to NBCF with the purchase of $50
worth of P&G Beauty products, including Venus®, Olay®, Secret®,
CoverGirl®, Nice ‘n Easy®, Pantene®, Safeguard® and Ivory®.
“An Early Detection Plan is the best way to take action to detect breast
cancer in its early stages,” said Janelle Hail, NBCF Founder & CEO. “By
providing a variety of ways to get involved and inspiring others to do
the same, P&G enables NBCF to save lives and educate women about the
importance of early detection.”
P&G’s strong commitment to early detection is also being embraced by P&G
employees. During the month of October, P&G will profile female
employees within the Company who have been impacted by the disease, and
celebrate their courage. Their powerful stories will be featured on
P&G’s beauty brands Facebook page at www.facebook.com/pgunitedwebeautify,
as well as in national magazines.
“Breast cancer has impacted millions of women, families and communities,
and the P&G community is no exception,” said Tricia Hertz, Ph.D., R&D
Innovation Section Head, P&G. “As someone who has been touched
personally by the disease, I want women to know that it’s critically
important for every woman to work with her doctor to develop the optimal
Early Detection Plan for her needs. Through my experience, I’ve learned
that the right early detection measures can and must be taken in order
to detect and beat this terrible disease.”
Lisa Ling, journalist and host of"Our America" on OWN: Oprah
Winfrey Network, and Elisabeth Hasselbeck – including mother, Elizabeth
DelPadre, mother-in-law, Betsy Hasselbeck and sister-in-law, Sarah
Hasselbeck – have also joined P&G to spread the word about the
importance of early detection in the fight against breast cancer and
generate additional awareness for the cause.
Lisa Ling will be featured on the GIVE Hope brandSAVER on Oct. 2 and
Oct. 16, as well as on GIVE
Hope's Facebook page. Elisabeth Hasselbeck and family will be
featured on the P&G
Beauty Facebook page, along with the profiles and stories of
remarkable P&G employees who have been impacted by breast cancer.
To learn more about the importance of early detection in the fight
against breast cancer, visit www.nbcf.org.
About the National Breast Cancer Foundation
Recognized as one of the leading breast cancer organizations in the
world, the NBCF's mission is to save lives through early detection and
to provide mammograms for those in need. NBCF provides Help for
Today...Hope ForTomorrow® through its National Mammography Program,
Early Detection Plan®, MyNBCF online social community, Beyond The
Shock®, and breast cancer research programs. For more information about
NBCF, visit www.nbcf.org.
About P&G GIVE
GIVE Hope is part of the P&G GIVE program, a social sustainability
platform designed to inspire and enable people to use their everyday
purchases to touch lives and improve life. GIVE embodies P&G’s deep
commitment to social responsibility and is designed to touch lives and
improve life through three pillars: GIVE Hope, GIVE Health and GIVE
Education. Each pillar is tied to the P&G brandSAVER, where donations
from each coupon redeemed are made to a charity partner, making it
simple for consumers to give back without having to spend a lot of time
or money. By enabling consumers to address critical social issues
affecting our communities, GIVE helps P&G fulfill its purpose of
touching and improving lives, now and for generations to come.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze® and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About Lisa Ling
GIVE Hope partner Lisa Ling is a journalist and host of"Our
America with Lisa Ling" on OWN: Oprah Winfrey Network, premiering its
second season on Sunday, Oct. 16 at 9 p.m. ET/PT. The new season delves
into challenging, thought-provoking and under-reported topics in society
today. Through a range of stories, Lisa immerses herself into the lives
of everyday Americans and captures their in-depth experiences firsthand.
These stories provide viewers a window into worlds largely unseen and a
deeper understanding of what's really going on in subcultures of "Our
About Elisabeth Hasselbeck
Elisabeth Hasselbeck, co-host of ABC Television Network’s “The View” and
news contributor to “Good Morning America,” is a dedicated advocate for
raising breast cancer awareness. She was a keynote speaker for breast
cancer awareness during John McCain’s 1999 presidential campaign and has
worked with the Susan G. Komen Breast Cancer Foundation and NFL for
breast cancer awareness. Committed to improving health and well being,
Elisabeth wrote the New York Times best seller, “The G-Free Diet” and in
January 2012 will release her second book, “Deliciously G-Free.”
Elisabeth resides in New York City with her husband, Tim Hasselbeck,
ESPN NFL analyst and former NFL quarterback, and their three children,
Grace, Taylor and Isaiah.
On Sunday, Oct. 2 and Sunday, Oct. 16, a GIVE Hope brandSAVER will be distributed in newspapers across the country, with discounts for P&G products. For each GIVE Hope brandSAVER coupon redeemed, P&G will donate 2 cents to NBCF - allowing consumers to give back, while saving money. (Photo: Business Wire)
During the month of October, P&G will profile female employees within the company who have been impacted by breast cancer, and celebrate their courage. Their powerful stories will be featured at www.facebook.com/pgunitedwebeautify, as well as in national magazines.
(Photo: Business Wire)