"P&G's commitment to use renewable bio-derived plastic in its global beauty and grooming product packaging is an important step forward in its efforts to improve the environmental profile of its products"
The Procter & Gamble Company (NYSE: PG) today announced plans to use
renewable, sustainable, sugarcane-derived plastic on selected packaging
on its Pantene Pro-V(R), COVERGIRL(R) and Max Factor(R) brands.
Sugarcane-derived plastic is a significant development in sustainable
packaging because it is made from a renewable resource, unlike
traditional plastic, which is made from non-renewable petroleum. The new
material is made in an innovative process which transforms sugarcane
into high-density polyethylene (HDPE) plastic, a type commonly used for
product packaging. It remains 100% recyclable in existing municipal
"P&G's commitment to use renewable bio-derived plastic in its global
beauty and grooming product packaging is an important step forward in
its efforts to improve the environmental profile of its products," said
Dr. Jason Clay, Senior Vice President of Market Transformation of World
Wildlife Fund, U.S. "We applaud this announcement as part of their
leadership in finding innovative solutions to the sustainability
challenges facing the world today."
By launching this renewable packaging on some of its global beauty
brands, P&G will leverage its scale to deliver meaningful environmental
improvements. P&G will source the sugarcane-derived plastic from Braskem
SA, who manufactures the material using ethanol made from
sustainably-grown Brazilian sugarcane. The pilot will be rolled out
globally over the next 2 years, with the first products expected to be
on shelf in 2011.
''This innovation is truly consumer-driven. As we talk with women around
the world, they tell us that they want to make themselves more beautiful
without making their environment less beautiful,'' said Gina Drosos,
Group President, Global P&G Beauty. ''With this new packaging
innovation, women can have confidence that their favorite brands are
helping to make a difference.''
"Using sugarcane-derived plastic represents another step in P&G's
commitment to environmental sustainability and the development of
sustainable innovation products," said Len Sauers , P&G Vice President,
Global Sustainability. "P&G is making significant progress in
environmental sustainability through our work with external partners.
Together, we are working on creative solutions that deliver
science-based sustainable innovations."
About Procter & Gamble
Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R),
Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R),
Gillette(R), Braun(R) and Fusion(R). The P&G community includes
approximately 127,000 employees working in about 80 countries worldwide.
Please visit http://www.pg.com/
for the latest news and in-depth information about P&G and its brands.