LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today
introduced the lineup of more than 150 athletes the company and its
brands are sponsoring at the London 2012 Olympic and Paralympic Games.
The team of international athletes represents P&G and 34 leadership
brands including Pampers®, Tide®/Ariel®, Pantene®, Head & Shoulders®,
Duracell® and Gillette®. The team has been selected from 48 countries
and includes approximately 70 men and more than 80 women.
These athletes will also serve as ambassadors for P&G brands. They will
be featured in advertising and retail programs in more than four million
stores around the world. Examples of P&G brand campaigns include:
Gillette – “A Great Start Every Day” campaign featuring Swiss tennis
player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton
player Lin Dan, Brazilian swimmer Felipe Franca, and American swimmer
Ariel & Tide – “Proud Keeper of Your Country’s Colours” campaign
featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto
Pampers – “Celebrating Babies' Unique Spirit of Play” campaign
featuring U.S. beach volleyball player Kerri Walsh Jennings and
British marathoner Paula Radcliffe
Pantene – “Keep Shining” campaign featuring Argentine tennis player
Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer
Head & Shoulders – “Wash in Confidence” featuring American swimmer
Michael Phelps and French handball player Nikola Karabatic
“We are delighted to introduce P&G’s family of athletes to the world.
The world-class Olympians we’re sponsoring embody the dedication,
passion and commitment that inspires us as a company,” said Marc
Pritchard, P&G’s Global Brand Building Officer.
Rudy Fernandez, Spanish basketball player and Brand Ambassador for
Gillette, said, “As Olympic athletes, we have a real opportunity to
inspire others, and as part of P&G’s program, we are given the support
to help us do that. P&G makes a difference to the everyday life of
people in all corners of the globe. I am very happy to be able to say
that I am on their team.”
In addition to supporting more than 150 of the world’s top athletes, P&G
is also using its voice at the London 2012 Olympic Games to recognize a
special person behind every athlete: Mom. P&G will serve the Moms of
Olympians in London at the P&G Family Home, which is a home away from
home where Moms and families of Olympians can relax and be together
during the Olympic Games.
P&G’s Thank You Mom campaign is the most far-reaching
campaign in P&G’s 175-year history. The campaign is being brought to
life through a variety of media channels from April through August.
As part of the campaign, P&G has created a series of video tributes
called “Raising an Olympian” that tell the athletes’ stories through the
eyes of their Moms. See the story of Lolo Jones’s journey to the London
2012 Olympic Games on YouTube here.
P&G has also made a commitment to raise $5 million to support local
youth sports programs through a portion of sales and donations from the
company’s leadership brands including Pampers, Tide, Gillette and
Gymnastics (sponsor of both USA women’s and men’s gymnastic teams)
For a full list of assets and information related to the P&G Thank You
Mom campaign, including photos and video, visit www.PGThankYouMomMediaCenter.com.
For assets related to P&G’s team of sponsored athletes, please click here.
About Procter & Gamble
P&G serves approximately 4.4 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in about
80 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Gillette, a P&G brand, partnered with a team of 24 world-class athletes from 18 countries that will represent the world's leading male grooming brand at the 2012 Olympic Games in London. (Photo: Business Wire)