"Fans can eat the foods they love and celebrate their love of the game this football season, making him a perfect partner for Prilosec OTC."
CINCINNATI--(BUSINESS WIRE)--Prilosec OTC and comedian Larry the Cable Guy are teaming up this
season, searching for parking lot pros who know “A Better Way to
Tailgate.”* From November 15, 2011 – January 4, 2012, fans can
register and upload photos of their infamous pigskin parties on www.TailgateFan.com/Contest
to win the ultimate Prilosec OTC prize pack, including the chance to
showcase their tailgate style in Indianapolis and two tickets to Super
On the quest to find America’s best football fiestas, Larry the Cable
Guy will be making appearances at stadiums throughout the season,
beginning in New York City on November 15, 2011. At each stop, attendees
will be able to take advantage of his “A Better Way to Tailgate” tips
and learn how to block the acid that causes frequent heartburn with
“As a frequent heartburn sufferer and a die-hard football fan, Larry the
Cable Guy wants Americans to recognize the importance of effectively
treating their frequent heartburn,” said Phil McWaters, Brand Manager,
Prilosec OTC for Procter & Gamble. “Fans can eat the foods they love and
celebrate their love of the game this football season, making him a
perfect partner for Prilosec OTC.”
The football tailgate is a true American art form, and Larry the Cable
Guy has it down to a science. Being such an expert, he also is well
aware of how the wrong combination of wings and bean dip can set even
the biggest of super fans back a quarter…or two.
“Deep fried, dipped and drenched in sauce – that’s the type of food that
I serve at my tailgates,” said Larry the Cable Guy. “The last thing I
want to keep me from enjoying the game is my frequent heartburn. While
taking Prilosec OTC for 14 days, I can be heartburn free on game day*. I
can eat what I like – I’m not afraid of a plate of smoky ribs, spicy hot
wings or last down heartburn.”
In fact, Larry the Cable Guy is so well versed in the ways of tailgating
that he will be sharing his “tailgate stories” on www.TailgateFan.com,
including: Sleeves are only going to end up covered in sauce. Save
yourself the load of laundry and cut those suckers off.
Larry’s search will conclude on January 4, 2012, when he and Prilosec
OTC will pick three “A Better Way to Tailgate” winners. Fans can
register at www.TailgateFan.com/Contest
until January 4, 2012 for a chance to tailgate their way to Indianapolis
to compete for the title of the “A Better Way to Tailgate” challenge.
Three grand prize winners will each win the ultimate Prilosec OTC
tailgating prize pack, including the chance to showcase their tailgate
style in Indianapolis and two (2) tickets to Super Bowl XLVI!
Enter to win in one of three categories: 1). Food Served 2). Tailgate
Set-Up and 3). Team Spirit. All entries must include a tailgate photo.
Note the “Food Served” category also requires a recipe submission. In
addition to game day tickets, other prizes include VIP tickets to
Larry’s comedy show and the ultimate tailgate gear.
With Prilosec OTC and Larry the Cable Guy added to the mix, this season
will be more unforgettable. With “A Better Way to Tailgate” challenge,
fans can grill, smoke and sauce their way to Super Bowl greatness! For
more of Larry on tailgating, football and his heartburn experience,
*Not for immediate relief. Do not use for more than 14 days or more
often than every 4 months unless directed by a doctor.
PRILOSEC OTC® is the #1 Doctor recommended† and #1 Pharmacist
recommended OTC acid reducer‡ for the treatment of frequent heartburn.
PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market
that can work for 24 hours with one pill a day by directly shutting down
many acid pumps in your stomach when used as directed for 14 days for
treating frequent heartburn. For more information about PRILOSEC OTC,
PRILOSEC OTC is available over-the-counter through an alliance between
P&G and AstraZeneca.
† Wolters Kluwer: OTC Acid Reducer Category, through June 2011. ‡
Based on Pharmacy Times 2011 Survey. * P&G calculation based in
part on dollars sold reported by The Nielsen Company in the US market
for the Stomach Remedies Category for the 12 month period ending the
week of January 15, 2011.
About Procter & Gamble (NYSE: PG)
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.