P&G Corporate Newsroom

Prilosec OTC and Larry the Cable Guy Fire up the Grill on a Search for "A Better Way to Tailgate" Challenge

Fans can register on TailgateFan.com/Contest to compete for a chance to tailgate their way to Super Bowl XLVI

Tuesday, November 15, 2011 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"As a frequent heartburn sufferer and a die-hard football fan, Larry the Cable Guy wants Americans to recognize the importance of effectively treating their frequent heartburn"

CINCINNATI--(BUSINESS WIRE)--Prilosec OTC and comedian Larry the Cable Guy are teaming up this season, searching for parking lot pros who know “A Better Way to Tailgate.”* From November 15, 2011 – January 4, 2012, fans can register and upload photos of their infamous pigskin parties on www.TailgateFan.com/Contest to win the ultimate Prilosec OTC prize pack, including the chance to showcase their tailgate style in Indianapolis and two tickets to Super Bowl XLVI.

On the quest to find America’s best football fiestas, Larry the Cable Guy will be making appearances at stadiums throughout the season, beginning in New York City on November 15, 2011. At each stop, attendees will be able to take advantage of his “A Better Way to Tailgate” tips and learn how to block the acid that causes frequent heartburn with Prilosec OTC.

“As a frequent heartburn sufferer and a die-hard football fan, Larry the Cable Guy wants Americans to recognize the importance of effectively treating their frequent heartburn,” said Phil McWaters, Brand Manager, Prilosec OTC for Procter & Gamble. “Fans can eat the foods they love and celebrate their love of the game this football season, making him a perfect partner for Prilosec OTC.”

The football tailgate is a true American art form, and Larry the Cable Guy has it down to a science. Being such an expert, he also is well aware of how the wrong combination of wings and bean dip can set even the biggest of super fans back a quarter…or two.

“Deep fried, dipped and drenched in sauce – that’s the type of food that I serve at my tailgates,” said Larry the Cable Guy. “The last thing I want to keep me from enjoying the game is my frequent heartburn. While taking Prilosec OTC for 14 days, I can be heartburn free on game day*. I can eat what I like – I’m not afraid of a plate of smoky ribs, spicy hot wings or last down heartburn.”

In fact, Larry the Cable Guy is so well versed in the ways of tailgating that he will be sharing his “tailgate stories” on www.TailgateFan.com, including: Sleeves are only going to end up covered in sauce. Save yourself the load of laundry and cut those suckers off.

Larry’s search will conclude on January 4, 2012, when he and Prilosec OTC will pick three “A Better Way to Tailgate” winners. Fans can register at www.TailgateFan.com/Contest until January 4, 2012 for a chance to tailgate their way to Indianapolis to compete for the title of the “A Better Way to Tailgate” challenge. Three grand prize winners will each win the ultimate Prilosec OTC tailgating prize pack, including the chance to showcase their tailgate style in Indianapolis and two (2) tickets to Super Bowl XLVI!

Enter to win in one of three categories: 1). Food Served 2). Tailgate Set-Up and 3). Team Spirit. All entries must include a tailgate photo. Note the “Food Served” category also requires a recipe submission. In addition to game day tickets, other prizes include VIP tickets to Larry’s comedy show and the ultimate tailgate gear.

With Prilosec OTC and Larry the Cable Guy added to the mix, this season will be more unforgettable. With “A Better Way to Tailgate” challenge, fans can grill, smoke and sauce their way to Super Bowl greatness! For more of Larry on tailgating, football and his heartburn experience, visit www.TailgateFan.com/Contest.

*Not for immediate relief. Do not use for more than 14 days or more often than every 4 months unless directed by a doctor.

Official Contest Rules and Regulations
To view the official rules, visit www.tailgatefanchallenge.com.

About PRILOSEC OTC

PRILOSEC OTC® is the #1 Doctor recommended† and #1 Pharmacist recommended OTC acid reducer‡ for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

† Wolters Kluwer: OTC Acid Reducer Category, through June 2011.
‡ Based on Pharmacy Times 2011 Survey.
* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 15, 2011.

About Procter & Gamble (NYSE: PG)

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

MSLGROUP
Katie Burton, 646-500-7837
katie.burton@mslgroup.com