P&G Corporate Newsroom

Prilosec OTC and Larry the Cable Guy Select Three Super Fan Winners from Their Ultimate Gridiron Grill-off

A Better Way to Tailgate Champs Show Off Their Tailgate Style in Indianapolis

Wednesday, February 1, 2012 9:00 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"These top three showed that they can go beyond wimpy cans of onion dip and frilly toothpicks"

CINCINNATI--(BUSINESS WIRE)--After a season of visiting stadiums across the U.S. and sifting through tailgate entries on www.TailgateFan.com/contest, Larry the Cable Guy and Prilosec OTC have chosen three parking lot pros as “A Better Way to Tailgate” challenge winners and are celebrating their victories in Indianapolis at Super Bowl XLVI.

Rick Wenger, Earl Radonski and Tara Schwenker earned their titles by entering their infamous pigskin parties on TailgateFan.com. They were chosen from a large pool of fierce competitors, all demonstrating that the best tailgates start with heart – and hopefully end without heartburn. All entries included photos showcasing their incredibly creative tailgate set-ups, mouth-watering food spreads and extreme team spirit. Folks also submitted a recipe to accompany their “food spread” entry.

These football fanatics each won the ultimate Prilosec OTC tailgating prize pack, including the chance to showcase their amazing tailgates in Indianapolis, fantastic tailgating gear and two (2) tickets to Super Bowl XLVI!

“These top three showed that they can go beyond wimpy cans of onion dip and frilly toothpicks,” said Larry the Cable Guy. “After drooling over their food and checking out their set ups, Prilosec OTC and I knew that they had prevailed over the others in our football fiesta face-off.”

At each tour stop, fans were also able to meet Larry the Cable Guy, who knows a thing or two about tailgating himself. Larry offered tips and shared his own bits of wisdom on what it takes to make a great tailgate.

Also on TailgateFan.com/Contest, fans can check-out tailgate tips and stories that Larry the Cable Guy has been sharing throughout the season to ensure everyone is reaching their maximum tailgating potential.

His advice includes,” Why go through the cycle of getting heartburn on game day or any other time of the week? While taking Prilosec OTC for 14 days it’s possible to enjoy 24 glorious hours heartburn free. Treat your frequent heartburn with Prilosec OTC to block the acid, and don’t get heartburn in the first place. Now, get back to your tailgate parties.*

Larry the Cable Guy also suggests, “If you can still see the lines on the grill, throw on a few more dogs…because you ain’t cooking enough meat on there.

For more from Larry on tailgating, football and to learn about his experience with frequent heartburn, visit TailgateFan.com.

Do not take for more than 14 days or more often than every 4 months unless directed by a doctor. Not for immediate relief.

About PRILOSEC OTC

PRILOSEC OTC® is the #1 Doctor recommended† and #1 Pharmacist recommended OTC acid reducer‡ for the treatment of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.

† Wolters Kluwer: OTC Acid Reducer Category, through June 2011.

‡ Based on Pharmacy Times 2011 Survey.

* P&G calculation based in part on dollars sold reported by The Nielsen Company in the US market for the Stomach Remedies Category for the 12 month period ending the week of January 15, 2011.

About Procter & Gamble (NYSE: PG)

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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Media Contact:
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Katie Burton, 646-500-7837
katie.burton@mslgroup.com