"Stella McCartney is a truly iconic global brand with a modern, naturally sexy and confident approach to fashion. She has a unique, responsible approach to luxury and design. We look forward to extending that approach to beauty even further"
GENEVA & LONDON--(BUSINESS WIRE)--The Procter & Gamble Company (NYSE: PG) and Stella McCartney today
announced that P&G Prestige has signed a contract to enter into a
license agreement with Stella McCartney to manufacture and sell designer
fragrance products. Effective September 13, 2013, P&G will begin to
develop and market new initiatives under the Stella McCartney brand name.
“Stella McCartney is a truly iconic global brand with a modern,
naturally sexy and confident approach to fashion. She has a unique,
responsible approach to luxury and design. We look forward to extending
that approach to beauty even further,” said Joanne Crewes, President,
P&G Prestige. “Stella McCartney enhances the P&G Prestige portfolio, and
her passionate consumer base will enable us to reach more women around
the world. Her unique point-of-view combined with our expertise in the
fine fragrance category, our core strengths in brand building and
innovation, and our global retail partnerships, create a perfect
partnership for global growth and expansion. We are thrilled!”
Stella McCartney commented: "It is just an incredibly exciting time to
look at the world of Stella McCartney beauty and to have such an
opportunity with such a great partner in P&G Prestige that understands
my beliefs. I am incredibly excited to get working and to start a new
world of beauty for us. There is so much energy already and we haven't
even started, I just feel like we can do really wonderful things and
explore the world of beauty, together, as a team.”
The signing of the Stella McCartney fragrance license is consistent with
P&G Prestige’s strategy to grow the business with strong brands with
global leadership potential. Stella McCartney is complementary to P&G’s
existing designer fragrance portfolio and expands upon their strong
luxury fragrance brands.
ABOUT P&G Prestige:
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pantene®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Cover Girl®, and a leading
Prestige division that spans from point of market entry consumers to
high end luxury beauty with global brands such as SK-II®, Hugo Boss®,
Dolce&Gabbana®, Gucci®, Lacoste®, James Bond 007® and Puma®. The P&G
community includes operations in approximately 75 countries worldwide.
Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
ABOUT STELLA MCCARTNEY:
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella
McCartney and Kering established in 2001. A lifelong vegetarian and
animal activist, Stella McCartney does not use any leather or fur in her
designs or allows any animal testing. The brand's ready-to-wear,
accessories, lingerie, fragrance, kids and adidas by Stella McCartney
collections are available through 25 other free-standing stores
including London, New York, Los Angeles, Tokyo, Hong Kong, Paris and
Milan as well around 600 wholesale accounts in key cities worldwide. For
more information, please visit stellamcartney.com.