News Release

Procter & Gamble Announces Partnership with Hockey Canada

Partnership supports Team Canada and celebrates the players’ moms

Thursday, October 17, 2013 12:51 pm EDT


"Their support will also give well-deserved recognition to the often overlooked, yet equally important, moms urging Canada’s rising hockey stars on."

TORONTO--(BUSINESS WIRE)--Inspired by their everyday journey and the tremendous support of their mothers along the way, Procter & Gamble today joined forces with Hockey Canada in a four-year national partnership. Under the agreement, P&G will support the advancement of hockey in Canada from grassroots to high performance programming including sponsorship of such events as the National Women’s Under-18 Championship, World Sledge Hockey Challenge, World Junior A Challenge, World Under-17 Hockey Challenge, TELUS Cup – Canada’s National Midget Championship, Esso Cup – Canada’s National Female Midget Championship and RBC Cup – Canada’s National Junior A Championship.

“When P&G supports an athlete, we also celebrate their mom because after all, champions aren’t born, they’re raised that way,” comments Thom Lachman, President, Procter & Gamble Canada. “By joining forces with Hockey Canada, we hope to inspire a new generation of up-and-coming hockey talent and spotlight those who help them achieve the pinnacle of their game – Hockey Moms.”

As the “Proud Sponsor of Hockey Moms,” P&G, the maker of brands such as Bounty, Tide and Gillette will provide Team Canada with funding and high performance products that match the strength and grit needed to face the world’s toughest competition on the ice.

“We’re excited to have P&G join our growing list of partners as we continue to develop Canadian hockey talent,” says Mike Ross, Chief Business Officer, Hockey Canada. “Their support will also give well-deserved recognition to the often overlooked, yet equally important, moms urging Canada’s rising hockey stars on.”

P&G will also begin profiling Canadian hockey players and their Moms on Included on the roster of P&G-sponsored athletes are:

  • Meghan Agosta-Marciano, a two time Olympic gold medallist and the MVP of the Vancouver 2010 Olympic Winter Games;
  • Tessa Bonhomme, a renowned defenceman who, along with Meghan, is competing for a spot on Team Canada as they vie for a fourth consecutive Olympic gold medal;
  • John Tavares, considered one of the best players in Canada and a Team Canada hopeful, looking for his first experience at The Winter Olympics;
  • Greg Westlake, captain of Canada’s National Sledge Team and a Torino 2006 Paralympic Winter Games gold medallist who hopes to lead Canada back to the top of the podium in Sochi.

“I’m happy to be partnering with P&G to celebrate and thank Moms for everything they do,” says Bounty-sponsored athlete, Meghan Agosta-Marciano. “My Mom is truly the greatest Hockey Mom I know, having taught me how to tackle spills on and off the ice. Whether she’s cheering me on from the sidelines after I take a tumble on the ice or helping me clean up when I make a mess in the kitchen, she’s always there to support me and remind me to have a ‘no quit’ attitude.”


P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada’s mission is to “lead, develop and promote positive hockey experiences.”


For more information, please contact:
MSL Canada
Natali Tofiloski, 416-847-1341
P&G Canada
Melissa Karis, 416-730-5207
Hockey Canada
André Brin, 403-777-4557