News Release

Procter & Gamble Brings Mobile Relief to Louisiana Residents Affected by Recent Tornadoes with P&G Product Kits and Tide Loads of Hope

Friday, February 10, 2017 10:00 am EST

Public Company Information:

NYSE:
PG
(BUSINESS WIRE)--

Procter & Gamble (NYSE:PG):

WHO:

  Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent tornadoes in Louisiana.
 

WHAT:

The Tide Loads of Hope mobile laundry truck and P&G mobile disaster response unit have been deployed to support the relief efforts to those impacted by the tornadoes in New Orleans, LA. The Tide Loads of Hope mobile laundry vehicle, powered by Matthew 25: Ministries, will begin laundry services on Friday, February 10th, providing free full-service laundry to residents in Louisiana affected by the recent storms. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge for those in the directly affected areas. All washable clothing types can be accepted with the exception of heavy bedding. In addition, the P&G mobile disaster response unit, in partnership with Matthew 25 Ministries, will be distributing P&G products free of charge directly to residents such as Always feminine hygiene pads, Crest toothpaste, Head & Shoulders shampoo, Ivory soap, Gillette razor and shaving products, Old Spice body wash, Oral-B toothbrushes, Pampers diapers, Pantene shampoo and conditioner, Secret deodorant and Venus razors. For the most up-to-date information on P&G’s relief efforts, location and timing, please visit Tide’s Facebook and Twitter channels at https://www.facebook.com/Tide or @Tide.

 

WHY:

Violent thunderstorms unleashed tornadoes across southeast Louisiana Tuesday, February 7th. At least seven possible tornadoes ripped off roofs, sprung gas leaks and downed power lines in streaks of havoc from Baton Rouge to New Orleans. Eastern New Orleans suffered the heaviest damage as a tornado ran along the ground for about two miles while covering about a half-mile wide area in the Ninth Ward, which was pummeled by Hurricane Katrina in 2005. Power giant Entergy reported more than 10,600 customers lost power in New Orleans. Many more residents have been forced from their homes, and are currently without basic needs. P&G has a history of giving back to the communities where we live and work, and we wanted to provide some everyday essentials to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
 

WHERE:

The Tide Loads of Hope mobile laundry truck and P&G mobile disaster response unit will be located at:
 
Home Depot 12300 I- 10 Service Rd,
New Orleans, LA 70128
 

WHEN:

Beginning Friday, February 10th up to 100 loads of laundry per day (two loads per household) will be collected from 9 a.m. to 5 p.m. (or until 100 loads are reached) at the above Home Depot location.
 

ABOUT TIDE LOADS OF HOPE:

 

In 2005, P&G launched Tide Loads of Hope to provide much needed laundry services to families affected by Hurricane Katrina. Since that time, Tide Loads of Hope has washed more than 60,000 loads of laundry for more than 45,000 families impacted by disasters around the world. The Tide Loads of Hope mobile laundry unit is outfitted with 12 high-efficiency Whirlpool Duet washers and dryers (six of each) with the capacity to do up to 100 loads of laundry a day.

 

BRANDS:

Brands included in relief efforts: Always, Bounty, Crest, Charmin, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tide, and Venus.
 

PARTNER:

P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

 

HELP:

People across the community can help support Tide Loads of Hope by purchasing a Tide Loads of Hope vintage t-shirt or by donating directly at www.tideloadsofhope.com. $4 from the sale of each tee goes toward helping families affected by disaster.

 

Location, Logistics:

 

Katie Michel, Ketchum, 415-984-6279, Katie.michel@ketchum.com

 

Media Inquiries for Tide and/or P&G:

 

Julie deSylva, Procter & Gamble, 513-780-0006, desylva.j@pg.com

Contact:

Location, Logistics:
Ketchum
Katie Michel, 415-984-6279
Katie.michel@ketchum.com
or
Media Inquiries for Tide and/or P&G:
Procter & Gamble
Julie deSylva, 513-780-0006
desylva.j@pg.com

Multimedia Files:

Preview image
Procter & Gamble brings mobile relief to Louisiana residents affected by recent tornadoes with P&G product kits and Tide Loads of Hope (Photo: Business Wire)
Preview image
Procter & Gamble brings mobile relief to Louisiana residents affected by recent tornadoes with P&G product kits and Tide Loads of Hope (Photo: Business Wire)
Preview image
Procter & Gamble brings mobile relief to Louisiana residents affected by recent tornadoes with P&G product kits and Tide Loads of Hope (Photo: Business Wire)
Preview image