"With just 100 days to go, athletes around the world are being selected to represent their countries at the Olympic Games"
CINCINNATI--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today launched
their global P&G Thank You Mom campaign in celebration of 100
days to go until the Opening Ceremony of the London 2012 Olympic Games.
The campaign recognizes and celebrates the moms behind the athletes by
thanking moms for all they do, and is a part of P&G’s worldwide
partnership with the International Olympic Committee (IOC). It is the
biggest campaign in P&G’s 174-year history and will run from now through
the end of the Olympic Games.
“With just 100 days to go, athletes around the world are being selected
to represent their countries at the Olympic Games,” said Marc Pritchard,
P&G Global Marketing and Brand Building Officer. “At P&G we know that
getting to the Olympic Games begins at childhood and that on each of
these athletes’ journeys to London 2012, there was one person cheering
for them louder than anyone…their moms. P&G is in the business of
helping moms, not just moms of Olympians, all moms, all around the
world. So we’re using our voice at the Olympic Games to thank moms
This ground breaking campaign launched simultaneously around the world
today with the digital release of “Best Job,” a short film that
celebrates the role moms play in raising Olympians and in raising great
kids. Click to watch: https://www.facebook.com/thankyoumom?v=app_139624989486054.
P&G recruited award-winning director Alejandro González Iñárritu to
create the film, which is the foundation of the entire campaign. It was
shot on four continents and features local actors and athletes from each
location—London, Rio de Janeiro, Los Angeles and Beijing. The ad
campaign will run online, in social media, TV and print.
“I am very proud to be part of this campaign as I know that I wouldn’t
be where I am today without the unconditional support of my mum and
family,” said Olympian and world class marathoner, Paula Radcliffe.
“Thank you, mum!”
The campaign will come to life through a variety of media channels and
in-store with a worldwide retailer program from April through August.
Olympic Games-themed P&G branded products will be featured in millions
of stores across the globe. As a part of the P&G Thank You Mom promotion,
P&G has committed to raise $5 million to support local youth sports
programs in many countries, through a portion of sales and donations
from the Company’s leadership brands including Pampers®, Tide®,
Gillette® and Pantene®.
“We wanted to do something that would make a significant difference to
moms all over the world,” said Pritchard, “So we asked moms in several
countries what we could do to honor them for all they do for their kids.
They told us that there was no better way to support moms than by
supporting local youth sports organizations for kids.”
To make it easy for people to join in the P&G Thank You Mom campaign,
P&G is also launching the “Thank You Mom app” that allows people to
thank their own moms by uploading personalized content in the form of a
video, still image with caption or text-based message. Users will then
be able to encourage friends and family to do the same, spreading the
word to thank and celebrate moms. To share your own Thank You Mom
message, please visit http://www.facebook.com/thankyoumom/app_355982491091876.
About P&G P&G touches and improves the lives of about
4.4 billion people around the world with its portfolio of trusted,
quality brands. The Company’s leadership brands include Pampers®, Tide®,
Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®,
Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®,
Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries,
P&G brands are available in more than 180 countries worldwide. Please
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