"Every day, P&G brands help make the lives of moms everywhere just a little bit easier, and we want to make sure moms of U.S. Olympians feel the same comfort of home while in London."
LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced
the opening of the P&G U.S. Family Home at the London 2012 Olympic
Games. This private “home away from home” will help keep U.S. moms
connected with their athletes and families in London in a relaxed,
The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign,
which focuses on recognizing the role moms play in raising great kids.
P&G will provide Team USA family members with a place to come together,
have meals, watch the Olympic Games, meet other Team USA families and
celebrate medal wins for Team USA at the London 2012 Olympic Games. The
Family Home is an extension of P&G’s “Thank you, Mom” gift, which also
included a $1,000 Visa reward card to every mom of a U.S. Olympian and
Paralympian to help offset travel costs to watch their kids compete.
P&G launched its first Family Home in collaboration with the USOC at the
2010 Olympic Winter Games in Vancouver. Following an overwhelmingly
positive response, P&G will again open its doors to hundreds of Team USA
athletes, coaches and families.
“Because P&G is in the business of helping moms, we are proud to host
moms and their families at the P&G U.S. Family Home during one of the
most exciting times in their lives,” said Jodi Allen, P&G Vice
President, North America Operations and Marketing, and herself a mother
of four. “Every day, P&G brands help make the lives of moms everywhere
just a little bit easier, and we want to make sure moms of U.S.
Olympians feel the same comfort of home while in London.”
The P&G U.S. Family Home will offer services from P&G’s vast portfolio
of industry-leading brands, including Pantene®, Crest®, Duracell® and
Head & Shoulders®. Brands will offer a number of amenities to guests,
including pampering for moms by CoverGirl® and Olay®, shaves for dads by
Gillette®, a Pampers® play area for toddlers, and complimentary laundry
service by Tide® and Downy®. The P&G Family Home will also welcome a
number of high-profile entertainers and legendary athletes, including
John MacReady, who will be at the Family Home to host parties and events
and Olympic gymnastics legend Shawn Johnson, who will be P&G’s official
London correspondent reporting daily from the Family Home on
behind-the-scenes activity with moms and athletes. Reports from Johnson
will be featured on the P&G “Thank you, Mom” Facebook page and on www.pg.com.
“The P&G U.S. Family Home will allow U.S. athletes the opportunity to
spend invaluable time with their families during the most intense and
taxing experience of their life,” said Lisa Baird, USOC's chief
marketing officer. “This safe haven is one that will allow them to have
peace of mind and time to focus on the competition. The U.S. Family Home
truly exemplifies the strength of P&G’s commitment to the Olympic
The P&G U.S. Family Home will be open twelve hours a day from Friday,
July 27 through Sunday, August 12.
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With
operations in about 80 countries, P&G brands are available in more than
180 countries worldwide. Please visit pg.com for the latest news and
in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the
International Olympic Committee as the sole entity in the United States
whose mission involves training, entering and underwriting the full
expenses for the U.S. teams in the Olympic, Paralympic, Pan American and
Parapan American Games. In addition to being the steward of the U.S.
Olympic Movement, the USOC is the moving force for support of sports in
the United States that are on the program of the Olympic, Paralympic,
Pan American and Parapan American Games. For more information, visit