"Infinicel provides a level of absorbency that was once inconceivable"
Heralding the biggest innovation to hit the feminine care category in
years, Always, the leader in feminine protection, has announced the
introduction of Always Infinity(TM). At the heart of the Always Infinity
pad is Infinicel(TM), a never-before-seen material that absorbs 10 times
its weight while remaining light, forever changing women's expectations
about protection during their periods.
Not since the early introduction of ultrathin pads in the 1990s has the
feminine care market seen an advancement like Always Infinity. Always
has combined scientific originality with its continual desire to improve
the lives of women. The result is a slimmer, uber-absorbent pad,
offering women an experience unlike any pad before.
"In research conducted by Always, consumers using Always Infinity
reported a heightened sense of confidence and security, with over 85
percent of women noting that they forgot they were even using feminine
protection," said Lela Coffey, Associate Marketing Director, Always
FemCare. "As the leader in feminine protection, we are thrilled to add
this new innovation to the Always portfolio of products, demonstrating
ingenuity as we pioneer solutions to better meet the needs of today's
More than 60 patents were generated - in the development of the
material, the finished product and the production - and are a testament
to the R&D innovation behind Always Infinity. With the power and product
features of Infinicel, women can now have revolutionary protection in an
incredibly thin and resilient pad.
"Infinicel provides a level of absorbency that was once inconceivable,"
said Lisa Lennon, Associate Director, Research & Development, Always
FemCare. "The development of Always Infinity is a prime example of
scientific breakthrough merging with design innovation to impact
Always Infinity capitalizes on FemCare's years of consumer and technical
research assessing how products perform. Research indicates that
traditional pads often fail due to poor body fit. Always Infinity's
design, including its intuitive tapered core, microdots and form-fitting
channels, helps the pad achieve critical three-dimensional body fit and
ultimately helps provide women the performance and experience they seek.
In contrast to current cellulose core materials, Infinicel has an
integrated two-layer structure that removes fluid from the top of the
pad and transports it into the bottom layer, where it is distributed and
stored. This allows the pad to continue absorbing fluid away from the
source for a lighter fluid mark on the pad surface.
Always Infinity is available nationwide at grocery, drug and mass market
retailers. For more information, visit www.Always.com/Infinity.
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