"This year's M.A.D. (Making A Difference) Girls inspire all girls and young women to imagine a future where they're able to bring meaningful change to their communities."
CINCINNATI--(BUSINESS WIRE)--P&G’s My Black is Beautiful (MBIB) continues to inspire Black girls to
be their best selves. MBIB maintains its momentum towards its goal of
reaching and teaching one million girls and young women to believe their
Black is beautiful as part of its Imagine A Future (IAF) program.
Together, with P&G brands, COVERGIRL, Pantene and Olay, and retail
partner Target, MBIB will celebrate girls who are making a positive
difference, and will invite the community to change the beauty
conversation by joining the IAF movement during the 2015 BLACK GIRLS
ROCK!™ Awards on Sunday, April 5 on BET Networks.
The IAFprogram launched in 2012, in collaboration with BLACK
GIRLS ROCK!™ and UNCF (United Negro College Fund). The program aims to
reach and teach one million Black girls over three years to believe
their Black is beautiful. In 2013, the program sparked a national
conversation surrounding Black beauty and self-image by releasing the Imagine
A Future documentary, which examined the historical and current
beauty and self-esteem issues that challenge Black women and girls.
"I am honored to support My Black is Beautiful's Imagine A Future
program, and to be a part of a movement that offers encouragement to
girls and young women during the most critical years of their lives,”
said Tatyana Ali, actress, activist and MBIB ambassador. “This
year's M.A.D. (Making A Difference) Girls inspire all girls and
young women to imagine a future where they're able to bring meaningful
change to their communities.”
Now in its third and final year of the IAF program, in which more than
770,000 girls and women have been empowered to date, MBIB continues its
mission by motivating the community to join the road to inspire one
million girls and young women to be their best selves. During the BLACK
GIRLS ROCK!™ Awards, attendees and viewers will be encouraged to watch
the Imagine A Future documentary and hold local interactive
screenings of the movie for their daughters, nieces and mentees using
the accompanying curriculum: the IAF Discussion and Facilitator’s
Guides. The documentary and resource materials are free to use and can
be accessed by visiting www.MBIBImagineAFuture.com.
MBIB will also join BLACK GIRLS ROCK!TM Inc. in celebrating
three dynamic young women who are being honored at the BLACK GIRLS
ROCK!™ Awards. Each young lady is making a difference in her community
and exemplifies the IAF mission. By promoting progressive change in
their communities, the 2015 M.A.D. Girls – Gabrielle Jordan,
Chental-Song Bembry and Kaya Thomas – have used their voice, knowledge
and talent to empower and serve others.
“Each year, BLACK GIRLS ROCK!TM acknowledges a group of
dynamic young women and girls who are driven to create solutions to the
social issues of our time. I am so proud of this year’s inspiring M.A.D.
Girls who are making a difference in education through literacy
building, mentoring and technology. It is my hope that through their
example, other girls will come to know that they are capable of making a
difference in their communities too,” said Beverly Bond, creator,
founder and executive producer of BLACK GIRLS ROCK!™. “We are elated
that Tatyana Ali and Proctor & Gamble’s My Black is Beautiful will join
us in celebrating these incredible young women.”
This year’s M.A.D. Girls include:
Gabrielle Jordan, 14, of Bowie, Md., is an author, young
entrepreneur and philanthropist who volunteers as a youth ambassador for
The Tigerlily Foundation supporting breast health, education, wellness
and empowerment for girls and women leaving her mark on the world and
the people she meets.
Chental-Song Bembry, 18, of Somerset, N.J., is the author and
illustrator of The Honey Bunch Kids Series. In addition to
building her franchise, Chental-Song is a literacy advocate who travels
around the country to teach children the importance of reading, writing
and literacy development.
Kaya Thomas, 19, of Staten Island, N.Y., is a techie, vlogger,
creator and advocate for tech education. She is currently studying
Computer Science at Dartmouth College. Kaya runs a tech vlog that offers
coding tutorials and has developed a cultural literacy app that helps
readers find literature for and by people of color.
“We're proud to unite with our community partner BLACK GIRLS ROCK!™ on
our journey to inspire one million beautiful futures, and to highlight
positive change agents such as the M.A.D. Girls,” said Grace Janes,
brand manager, Procter & Gamble’s My Black is Beautiful. "While
more than 770,000 Black girls and young women have been empowered
through our Imagine A Future program, our journey continues. We're
challenging our community to join our conversation so that one day every
Black girl will proudly embrace her inner and outer beauty."
BLACK GIRLS ROCK!™ airs on Sunday, April 5 at 7:00PM/6:00PM Central on
BET. For more information on My Black is Beautiful and Imagine A Future,
and join the conversation on Facebook: /MBIB,
to inspire and empower one million beautiful futures.
About Procter & Gamble P&G serves nearly five billion
people around the world with its brands. The Company has one of the
strongest portfolios of trusted, quality, leadership brands, including
Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®,
Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®,
Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and
Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About BLACK GIRLS ROCK!™ Founded by celebrity DJ and
philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is a multifaceted
movement dedicated to shifting the culture of media images and
empowering women and girls. BLACK GIRLS ROCK!™ Inc., is a 501(c)(3)
nonprofit organization, that has been committed to enriching girls
through leadership, education and positive identity development programs
since 2006. BLACK GIRLS ROCK!™ Inc. builds the self-esteem and
self-worth of young women of color by changing their outlook on life,
broadening their horizons and providing tools for self-empowerment and
efficacy. For additional information on BLACK GIRLS ROCK!™, visit http://www.blackgirlsrock.org.
ABOUT BET NETWORKS BET Networks, a subsidiary of Viacom Inc.
(NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality
entertainment, music, news and public affairs television programming for
the African-American audience. The primary BET channel reaches more than
90 million households and can be seen in the United States, Canada, the
Caribbean, the United Kingdom and sub-Saharan Africa. BET is the
dominant African-American consumer brand with a diverse group of
business extensions: BET.com, a leading Internet destination for Black
entertainment, music, culture, and news; CENTRIC, a 24-hour
entertainment network targeting the 25- to 54-year-old African-American
audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Home
Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Event Productions, a
full-scale event management and production company with festivals and
live events spanning the globe; BET Mobile, which provides ringtones,
games and video content for wireless devices; and BET International,
which operates BET in the United Kingdom and oversees the extension of
BET network programming for global distribution.