"With the sponsorship of the inaugural BET Experience at L.A. Live and the national BET airing, our hope is to not only spread a positive message about being your best self, but to also act as a catalyst for open-dialogue. Let’s change the conversation together."
CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s (P&G) ground-breaking African-American consumer
campaign My Black is Beautiful (MBIB) will bring its thought-provoking Imagine
a Future documentary to Los Angeles as part of the first-ever BET
Experience at LA. Live, this June 28-30. As a sponsor, the brand will
offer an exclusive sneak peek at its compelling documentary, directed
and produced by Academy Award nominated Lisa Cortés, renowned director
Shola Lynch and executive producer Beverly Bond of BLACK GIRLS ROCK!,
that documents the current state of black beauty and provides an
in-depth look at the influences – people, fashion, music, pop culture –
of young black girls. This special event leads up to the highly
anticipated national BET broadcast premiere of the Imagine a
Future documentary on July 5, 2013 at 10 PM ET/9 PM CT and on
Centric on July 6th at 9 PM ET/8 PM CT.
“BET represents a preeminent media source for our African American
consumer and serves as the perfect platform to bring our Imagine a
Future documentary to the masses,” said Grace Janes, Brand Manager,
My Black is Beautiful. “With the sponsorship of the inaugural BET
Experience at L.A. Live and the national BET airing, our hope is to not
only spread a positive message about being your best self, but to also
act as a catalyst for open-dialogue. Let’s change the conversation
Imagine a Future is a poignant first-hand story of
African-American teen Janet Goldsboro as she travels from Delaware to
South Africa on a journey of self-acceptance and self-discovery while
examining historical and contemporary beauty and self-esteem challenges
faced by many black women and girls. The documentary is infused with
perspectives of their own personal journeys from renowned media
personalities and luminaries such as Gabourey Sidibe, Michaela Angela
Davis, Gabrielle Douglas, Tatyana Ali, Melissa Harris-Perry and more.
This documentary challenges viewers to change the conversation by
re-thinking and re-imagining standards of beauty.
"We are so proud to be a part of such a moving and powerful documentary
that tears down the boundaries of beauty and redefines what it means to
be beautiful," said Debra Lee, CEO and Chairman of BET Networks. "The
premiere of Imagine a Future on BET is one of many initiatives
that exemplify our continued commitment to the network's longstanding
partnership with P&G and My Black Is Beautiful."
Immediately before the national BET premiere on July 5, 2013, MBIB will
engage consumers by hosting a live Twitter party to encourage fans to
view the documentary and change the conversation. And, the dialogue
continues after the credits with the airing of “Girl Talk,” a
summit-style discussion featuring Imagine a Future star Janet
Goldsboro, the documentary director and producer team and African
American female leaders, also on BET.
About Imagine a Future
In July 2012, My Black is Beautiful announced the Imagine a Future
initiative, in partnership with educational leader UNCF and community
partner BLACK GIRLS ROCK!. It was designed to positively impact the
lives of one million black girls over three years. The initiative also
aims to reach and teach through tools and solutions created to empower
black women and girls everywhere to be their best. In the first
ambitious year MBIB has been able to make an impact through
scholarships, camps and now, the Imagine a Future documentary.
To learn more about Imagine a Future and join the MBIB conversation,
facebook.com/MBIB and on Twitter, @MBIB. The thirty-minute “Girl Talk”
discussion and an informative Imagine a Future discussion guide
will be available through these platforms to help aid in ongoing
conversations about the film as well as the overall beauty conversation.
The documentary will also be available for online viewing on the My
Black is Beautiful YouTube channel.
ABOUT PROCTER AND GAMBLE
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.comfor the latest news and in-depth information about P&G and its
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the
nation’s leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 90 million households and can
be seen in the United States, Canada, the Caribbean, the United Kingdom
and sub-Saharan Africa. BET is the dominant African-American consumer
brand with a diverse group of business extensions: BET.com, a leading
Internet destination for Black entertainment, music, culture, and news;
CENTRIC, a 24-hour entertainment network targeting the 25- to
54-year-old African-American audience; BET Digital Networks - BET Gospel
and BET Hip Hop, attractive alternatives for cutting-edge entertainment
tastes; BET Home Entertainment, a collection of BET-branded offerings
for the home environment including DVDs and video-on-demand; BET Event
Productions, a full-scale event management and production company with
festivals and live events spanning the globe; BET Mobile, which provides
ringtones, games and video content for wireless devices; and BET
International, which operates BET in the United Kingdom and oversees the
extension of BET network programming for global distribution.
UNCF is the nation's largest and most effective minority education
organization. To serve youth, the community and the nation, UNCF
supports more than 60,000 students at over 900 colleges and universities
across the country. UNCF supports education through scholarships and
other programs, by supporting its 38 member colleges and universities,
and by advocating for the importance of minority education. UNCF
administers more than 400 programs, including scholarship, internship
and fellowship, mentoring, summer enrichment, and curriculum and faculty
development programs. UNCF institutions and other historically black
colleges and universities are highly effective, awarding 21 percent of
African American baccalaureate degrees. The UNCF logo features the torch
of leadership in education and its widely recognized motto, "A mind is a
terrible thing to waste."® Learn more at www.UNCF.org.
ABOUT BLACK GIRLS ROCK!
Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS
ROCK!™ is dedicated to promoting positive images of women of color in
mass media.BLACK GIRLS ROCK!™ Inc., is a 501(c)(3) nonprofit
organization, that has been dedicated to the healthy development of
young women and girls since 2006.BLACK GIRLS ROCK!™ Inc. seeks
to build the self-esteem and self-worth of young women of color by
changing their outlook on life, broadening their horizons and helping
them to empower themselves. For additional information on BLACK GIRLS
ROCK!™, visit www.blackgirlsrock.org.