"We’re continually inspired by these dresses and couldn’t imagine a more fun, playful and unique way to showcase the different Charmin brands. Congratulations to Mimoza Haska and all the finalists on their beautiful designs."
CINCINNATI--(BUSINESS WIRE)--Following weeks of painstaking work, Mimoza Haska of Surfside Beach, SC
was named the winner of the Ninth Annual Cheap Chic Weddings Toilet
Paper Wedding Dress Contest, developed by Cheap-Chic-Weddings.com and
supported in part by Charmin. Celebrity judge Kate Pankoke, bridal
couture designer and Project Runway Season 11 contestant, helped select
the winner at the contest finale event at RK Bridal in Manhattan earlier
today where Haska received a check for $2,000. Contestants were required
to craft dresses out of nothing more than Charmin toilet paper, tape,
glue and/or needle and thread, and this year, more than 1100 entrants
were up to the challenge.
“As a designer who specializes in bridal, I was particularly impressed
with the level of creativity the three finalists brought to their
designs,” says Pankoke. “It was incredible to see how they used Charmin
toilet paper to create soft and sturdy gowns that are as beautiful as
those made from fine fabrics, and Haska’s dress was stunning!”
Cheap-Chic-Weddings.com, which operates as a money-saving website for
brides-to-be, began the annual contest nine years ago based on the
popular bridal shower game. As the contest has increased in popularity
from year to year, so has the level of competition.
“The quality of talent that presents itself each year continues to amaze
us,” says Susan Bain, co-founder of Cheap Chic Weddings. “This year’s
entries included several dresses that featured intricate detail like
embroidery, pleating and more.”
This marks the third time Charmin has partnered in the contest and
provided coupons for contest entrants to help cover the cost of
purchasing the rolls of Charmin used in creating each dress, which
ranged from two to 40 rolls in some cases, and featured Charmin Basic,
Charmin Ultra Soft, Charmin Ultra Strong, and even a vintage Charmin
product from the 1970s.
“Charmin is delighted to be involved in Cheap Chic Weddings Toilet Paper
Wedding Dress Contest,” says Victoria Schooler, P&G Communications
Specialist. “We’re continually inspired by these dresses and couldn’t
imagine a more fun, playful and unique way to showcase the different
Charmin brands. Congratulations to Mimoza Haska and all the finalists on
their beautiful designs.”
Mimoza Haska was joined at the finale event by the other two contest
finalists. Runner-up Susan Brennan from Orchard Lake, MI received a
check for $1,000, and third place winner Carol Touchstone from Fort
Lauderdale, FL received a check for $500. Photos from the contest and
money-saving wedding ideas can be found at www.cheap-chic-weddings.com.
Charmin has been America's most popular toilet paper for more than 25
years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra
Strong - premium two-ply toilet paper; Charmin Basic - a one-ply toilet
paper; Charmin Sensitive - with gentle and soothing lotion with a touch
of aloe & vitamin E; and Charmin Freshmates - flushable moist wipes. For
more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble
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