News Release

San Diego Respiratory Therapist Heads To The Young Hollywood Awards… Courtesy Of Her Crest 3D White Smile

What Can A Crest 3D White Smile Do For You?

Tuesday, April 30, 2013 9:03 am EDT



Public Company Information:

"What Can A Crest 3D White Smile Do For You?"

NEW YORK--(BUSINESS WIRE)--Today, Crest 3D White announces the winner of the “What Can A Crest 3D White Smile Do For You?” Facebook contest. Alena Talbot's winning entry was selected from hundreds of other smile-worthy stories. As the contest winner, Alena and her dazzling white smile will attend the Young Hollywood Awards in Los Angeles, in the company of Cat Deeley, the Emmy Nominated Host of Fox’s SO YOU THINK YOU CAN DANCE.

As a respiratory therapist at Rady Children’s Hospital in San Diego, Alena’s smile brightens the lives of some very special children and their parents daily. “A Crest 3D White smile helps me achieve my goals and dreams each and every day. When my smile is white and bright, I feel like I can express my feelings and affection for these brave souls in the ward. A smile can make them feel a little more at ease and hopefully comfort them through tough times,” said Alena.

Thanks to Crest 3D White’s newest collection: Crest 3D White MultiCare Whitening Rinse Arctic Fresh, Oral-B 3D White Vivid Toothbrush and NEW Arctic Fresh flavor of Crest 3D White Toothpaste, Alena will get the star treatment, including her very own hair and make-up team and $500 spending money to buy a red carpet-worthy dress to match her dazzling white smile.

“By using her smile to brighten the lives of sick children, Alena truly exemplifies what a white, bright smile can do for you and, more importantly, for others. With the help of Crest 3D White, you too can be confident in your smile and, in turn, put a smile on the face of those around you,” said Rishi Dhingra, Marketing Director, Procter & Gamble.

The NEW Arctic Fresh flavor of Crest 3D White Toothpaste features a patented Dual Silica System that removes up to 80% of surface stains. It also provides a burst of cool freshness that lasts.

Crest 3D White MultiCare Whitening Rinse Arctic Fresh safely whitens teeth by removing surface stains with gentle foaming action. It acts like a whitening protector to help prevent new stains and kills bad breath bacteria.

The Oral-B 3D White Vivid Toothbrush gently removes plaque and its dual, cup-shaped bristle design helps hold toothpaste to gently polish away surface stains for a whiter smile.

Check out our Facebook page at and for more information on Crest 3D White visit

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

About Young Hollywood Awards

The Annual Young Hollywood Awards celebrates the emerging young talent in Film and Television throughout the entertainment industry. Regarded as the “Oscars of Young Hollywood”, this red carpet event is a launch pad for the future careers of actors, directors and entertainers. The Young Hollywood Awards are a production of PMC Events, which also produces the Breakthrough of the Year Awards and Style Awards annually.


Kellie McGettigan, 646-500-7832
Jessica Spano, 646-500-7654

Multimedia Files:

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Crest 3D White Arctic Fresh Toothpaste, Crest 3D White Arctic Fresh MultiCare Whitening Rinse and Oral-B 3D White Vivid Toothbrush (Photo: Business Wire)
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