"They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation."
CINCINNATI--(BUSINESS WIRE)--Today, 3D White announces its first ever global partnership with
multi-platinum artist and two time GRAMMY award-winning star, Shakira.
The brand, known for creating whiter, brighter smiles around the world,
identified Shakira as someone who truly celebrates a woman’s everyday
multi-dimensional brilliance; reflected through the dazzle of her smile.
“We are excited to announce Shakira as the exclusive global spokesperson
for our 3D White property, around the world," said Stephen Squire,
Global Marketing Director, P&G Oral Care. “As an award-winning recording
artist, star of NBC’s The Voice, philanthropist, beauty icon and mother,
Shakira embodies the true spirit of the multi-dimensional woman, and
always does it all with a brilliant smile on her face. We are thrilled
to have a beautiful, strong woman of Shakira’s caliber to represent the
As the global brand ambassador, Shakira will help launch the latest
additions to the Oral-B and Crest 3D White collection of award-winning
products, appearing in the brands’ print and television advertising,
public relations efforts and online properties. The campaign will
kick-off, globally, in the fall of 2013.
“I am excited to be working with 3D White as a Global Ambassador — I
have always felt that a smile is one of our most important assets in
life,” says Shakira. “They are an iconic brand and I know they will be a
great partner, including the work we will be doing together to support
children in Colombia through my Barefoot Foundation."
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
Over the course of her career, Colombian singer-songwriter and Grammy
winner Shakira has sold over 60 million records worldwide and has won
numerous awards including two Grammys, eight Latin Grammys, four World
Music Awards, three American Music Awards and five Billboard Music
Awards, to name a few. She is the only artist from South America to have
a number one song in the US, and has had four of the 20 top-selling hits
of the last decade. At the age of 18, she founded the Pies Descalzos
(Barefoot) Foundation which currently provides education and nutrition
to over six thousand impoverished children in Colombia and is expanding
its work to other countries, including newly launched projects in Haiti
and South Africa. In October 2011, Shakira was named a member of
President Obama’s Advisory Commission on Educational Excellence for
Hispanics. Shakira served as coach on the 4th season of "The Voice,"
NBC's hit reality vocal competition series that searches for the
nation's best voice. She will return to the show on season 6. Shakira is
currently recording her new album.