"This should include regular professional dental cleanings and using products that address their oral health needs."
CINCINNATI--(BUSINESS WIRE)--According to a recent survey conducted byCrest®
and Oral-B® Pro-Health® For Life™
health ranks in the top 3 medical concerns among the 50+ population.
A full three-quarter of respondents (75%) said, “compared to my
overall health concerns, my dental and oral health care is very
important.” This finding is part of the Pro-Health For Life and AARP
survey, conducted in a joint effort to better understand the attitudes
of the 50+ population regarding oral health, and to help identify
opportunities to educate and raise awareness of the importance of oral
The survey found that older adults are concerned with their oral health
and aware of the importance of maintaining it, with 74% of the
respondents indicating that theyvisited a dentist or dental
professional for treatment at least 2 times per year.
Additionally, the survey found that this group also recognizes that
aging may affect their oral health and as a preventive measure they are
incorporating healthy habits, such as visiting their dentist regularly.
In fact, 78% of those surveyed responded that they visit a dentist or
dental professional for treatment the same or more vs. 10 years ago.
Despite their awareness and pro-active health measures, for many older
adults there are still areas of improvement. While many believe they are
doing everything right to protect their smiles, they do not realize the
importance of maintaining a full oral care routine. The survey found
60% do not use mouthwash daily
47% do not floss daily
34% only brush once a day
These findings indicate there are opportunities to help educate and
improve the oral health of this age group.
“As adults age, it is critical that they continue to maintain a rigorous
oral hygiene regimen,” says Ann Ross, RDH, Mobile Dentistry of Arizona.
“This should include regular professional dental cleanings and using
products that address their oral health needs.”
The concept for the survey began in September when Crest and Oral-B
Pro-Health celebrated Healthy Aging®I month at the
AARP Life@50+ National Event & Expo in New Orleans, LA.
ABOUT THE SURVEY
The survey conducted by AARP included 25 oral care related questions
that were administered to the AARP Media Sales Consumer Panel members
between the ages of 48-66 and 67 and over. The two groups were
identified as Boomer (48-66) and Mature (67+) with a total of 503
A trusted leader in oral health, Crest was the first oral care brand to
secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste.
Crest is a brand that has continually pushed to improve oral health
since its inception in 1955.
ABOUT PROCTER & GAMBLE
P&G serves approximately 4.6 billion people around the world with its
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Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
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for the latest news and in-depth information about P&G and its brands.
AARP is a nonprofit, nonpartisan organization, with a membership of more
than 37 million, that helps people turn their goals and dreams into real
possibilities, strengthens communities and fights for the issues that
matter most to families such as healthcare, employment security and
retirement planning. We advocate for consumers in the marketplace by
selecting products and services of high quality and value to carry the
AARP name as well as help our members obtain discounts on a wide range
of products, travel, and services. A trusted source for lifestyle tips,
news and educational information, AARP produces AARP The Magazine, the
world's largest circulation magazine; AARP Bulletin; www.aarp.org;
AARP TV & Radio; AARP Books; and AARP VIVA, a bilingual news source.
AARP does not endorse candidates for public office or make contributions
to political campaigns or candidates. The AARP Foundation is an
affiliated charity that provides security, protection, and empowerment
to older persons in need with support from thousands of volunteers,
donors, and sponsors. AARP has staffed offices in all 50 states, the
District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn
more at www.aarp.org.