P&G Corporate Newsroom

Swiffer and Celebrity Designer Angelo Surmelis Challenge Consumers to Put Their Clean Homes to the Test

Consumers Compete for a Chance to Win a Year’s Supply of Select Swiffer Products and a Visit from Angelo Surmelis

Monday, November 7, 2011 10:14 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"What people often overlook is the fact that residue, dust and streaks can overshadow even the most beautifully designed room"

CINCINNATI--(BUSINESS WIRE)--Is your home ready for its close up? That’s the question Swiffer and Angelo Surmelis, host of “Rate My Space” are asking as part of the Swiffer HD Clean Challenge*, a nationwide search for rooms that meet a new standard of clean. Entrants will be eligible to win a year’s supply of select new and improved Swiffer HD products** and an in-home visit from Angelo, captured in an on-air vignette.

Prompted by customer feedback, Swiffer upgraded some of their most popular products with improved performance and technology to better meet consumer needs. The line delivers a clean so extraordinary that the definition of clean is elevated to the idea of “High Definition.”

“What people often overlook is the fact that residue, dust and streaks can overshadow even the most beautifully designed room,” said Angelo Surmelis. “Swiffer and I make perfect partners because we understand that a spotless space can really make a room and with the Swiffer HD line’s new standard of ‘clean’ any room can be ready for its close up.”

From November 7th through January 5th, consumers are invited to post photos of their picture-perfect rooms and share their cleaning tips on the HD Clean Challenge tab on facebook.com/swiffer. Once the top 10 rooms have been selected, Swiffer fans will vote on the top rooms to help select a grand prize winner. This winner will receive a surprise home visit by Angelo, a year’s supply of select Swiffer products* and the chance to have their room featured on television. All entrants are encouraged to see the full contest rules for details.

“The new and improved Swiffer High Definition line offers a deep clean that helps you pass even the closest of inspections,” said Jeff Pierce, Home Care External Relations Manager at P&G. “This challenge will help consumers discover the benefits of an ‘HD’ clean while having the chance to show off their homes and share their cleaning secrets.”

For additional information regarding Swiffer, the new and improved High Definition product line and the HD Clean Challenge, like us on Facebook at www.facebook.com/swiffer.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Open only to legal residents of the 50 U.S. & D.C., who, as of the last day of the month prior to the date of entry, are 18 or older (except residents of AL and NE who must be 19 or older and residents of MS who must be 21 or older) and who own a Swiffer product as of 10/26/11. The Swiffer HD Clean Challenge starts at 10:00 a.m. ET on 11/07/2011 & ends 5:00 p.m. ET on 1/5/2012. Void where prohibited. Sponsored by The Procter & Gamble Distributing LLC. For Official Rules and complete details visit https://swifferhdclean.dja.com/officialrules.html.

** Prizes awarded in the form of coupons

Contact:

MSLGROUP
LeAnne Atteloney, 646-500-7769
Leanne.Atteloney@mslgroup.com
or
P&G
Jeff Pierce, 513-983-2086
Pierce.JW@pg.com