"The new and improved Swiffer High Definition line offers a deep clean that helps you pass even the closest of inspections"
CINCINNATI--(BUSINESS WIRE)--Is your home ready for its close up? That’s the question Swiffer and
Angelo Surmelis, host of “Rate My Space” are asking as part of the
Swiffer HD Clean Challenge*, a nationwide search for rooms that meet a
new standard of clean. Entrants will be eligible to win a year’s supply
of select new and improved Swiffer HD products** and an in-home visit
from Angelo, captured in an on-air vignette.
Prompted by customer feedback, Swiffer upgraded some of their most
popular products with improved performance and technology to better meet
consumer needs. The line delivers a clean so extraordinary that the
definition of clean is elevated to the idea of “High Definition.”
“What people often overlook is the fact that residue, dust and streaks
can overshadow even the most beautifully designed room,” said Angelo
Surmelis. “Swiffer and I make perfect partners because we understand
that a spotless space can really make a room and with the Swiffer HD
line’s new standard of ‘clean’ any room can be ready for its close up.”
From November 7th through January 5th, consumers
are invited to post photos of their picture-perfect rooms and share
their cleaning tips on the HD Clean Challenge tab on
facebook.com/swiffer. Once the top 10 rooms have been selected, Swiffer
fans will vote on the top rooms to help select a grand prize winner.
This winner will receive a surprise home visit by Angelo, a year’s
supply of select Swiffer products* and the chance to have their room
featured on television. All entrants are encouraged to see the full
contest rules for details.
“The new and improved Swiffer High Definition line offers a deep clean
that helps you pass even the closest of inspections,” said Jeff Pierce,
Home Care External Relations Manager at P&G. “This challenge will help
consumers discover the benefits of an ‘HD’ clean while having the chance
to show off their homes and share their cleaning secrets.”
For additional information regarding Swiffer, the new and improved High
Definition product line and the HD Clean Challenge, like us on Facebook
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
*NO PURCHASE NECESSARY. A purchase will not increase your chances of
winning. Open only to legal residents of the 50 U.S. & D.C., who, as of
the last day of the month prior to the date of entry, are 18 or older
(except residents of AL and NE who must be 19 or older and residents of
MS who must be 21 or older) and who own a Swiffer product as of
10/26/11. The Swiffer HD Clean Challenge starts at 10:00 a.m. ET on
11/07/2011 & ends 5:00 p.m. ET on 1/5/2012. Void where prohibited.
Sponsored by The Procter & Gamble Distributing LLC. For Official Rules
and complete details visit https://swifferhdclean.dja.com/officialrules.html.