News Release

Swiffer Teams Up With Dr. Evan Antin With #Adulting Tips for Tackling Pet Parenting

Instagram’s Famous Vet Joins the “If You’ve Got A Life, You Gotta Swiffer” Campaign to Prepare New and Prospective Pet Owners for the Responsibility that Comes with Adopting a Furry Friend

Thursday, April 27, 2017 8:00 am EDT



Public Company Information:

"When you have pets, you learn that one of your biggest duties is to keep their areas safe, and a big part of doing that is cleaning up their things and the areas they live in"

CINCINNATI--(BUSINESS WIRE)--Bringing a pet home is a major adulting moment. In fact, many couples use it as a test of their relationship, but adding a four-legged friend to your family also comes with a lot of responsibility. Swiffer has teamed up with Dr. Evan Antin to kick off National Pet Month in May, and to offer tips on how to make pet parenting easier.

There’s more to having a furry companion than just picking a cute name. With cuteness comes mess and shed. Tackle the shed and mess of having a pet like an adult with Swiffer – the original cleaning “hack” for pet owners! Swiffer’s variety of products help busy, time-starved pet owners clean quickly and effectively. No matter how much time there is to clean, Swiffer’s WetJet, Sweeper and Dusters help tidy up life’s dirtiest moments, and muddiest paws, fast.

“When you have pets, you learn that one of your biggest duties is to keep their areas safe, and a big part of doing that is cleaning up their things and the areas they live in,” shares Dr. Evan Antin. “As a wildlife vet, I often spend long hours in the office which leaves little time to spend with my dog Henry and the cats, let alone clean up after them. Having a Swiffer at the ready helps me quickly clean my home so I can spend more time bonding and playing with my pets and less time cleaning the shed in my life!”

Last year, Dr. Evan Antin’s Instagram took the social world by storm when his well-documented dedication to his exotic, small and wildlife patients went viral. Since then, Dr. Antin has been on a mission to bring to the forefront the world of wildlife veterinary science and to educate current and future pet owners on the responsibility, and mess, that comes with having a pet.

Recently the Swiffer brand celebrated its 18th birthday and launched the, “If You’ve Got A Life, You Gotta Swiffer,” campaign to show time-starved families that with Swiffer you don’t have to spend your whole life cleaning to have a clean home. Now the brand, with the help of Dr. Evan Antin, is sweeping away cleaning worries for pet parents. If you’ve got a pet, you gotta Swiffer!

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About Swiffer®

In 1999, Swiffer made its debut and soon established itself as both a pioneer in the cleaning systems category and a pop culture icon. Swiffer products have starred on “Saturday Night Live,” have been featured in Hollywood blockbusters and have graced the cover of Rolling Stone. With the support of Swiffer fans around the world, Swiffer has built a family of distinctive products built smarter than traditional cleaning tools. Today, Swiffer® Sweeper, Swiffer® Sweeper Heavy Duty, Swiffer® SweeperVac®, Swiffer® WetJet®, Swiffer® Dusters®, Swiffer® 360° Dusters, Swiffer®Dusters Extender, Swiffer® Dust and Shine and Swiffer® Steamboost® are used in more than 50 million households worldwide and continue to revolutionize the way people clean.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.


Citizen Relations
Alyssa Bermudes (US), 213-996-3806

Multimedia Files:

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Pet Vet Dr. Evan Antin demonstrates one of the key adulting moments of new pet ownership - cleaning - while using a Swiffer Sweeper and holding an adoptable puppy from Bideawee Animal Shelter, Wednesday, April 26, 2017, in New York. (Photo by Diane Bondareff/Invision for Swiffer/AP Images)
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Instagram's favorite pet vet, Dr. Evan Antin, spends the day with Swiffer helping new pet owners nail the adulting moments of pet parenthood with pet-friendly solutions for creating a clean and safe home, Wednesday, April 26, 2017, in New York. His puppy companion is an adoptable pup from Bideawee Animal Shelter. (Photo by Diane Bondareff/Invision for Swiffer/AP Images)
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