News Release

The Tampax and Always Radiant Collection Partners with Celebrity Costume Designer Brea Stinson, Empowering HBCU Majorettes to Dare to Wear What They Want Every Day of the Month

New Survey Finds that Nearly Half of African American Women Change their Fashion Choices When They Have Their Periods

Tuesday, October 3, 2017 9:44 am EDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"During that time of the month, it can be challenging to feel like your best self, which is why I’m so excited to partner with the Tampax and Always Radiant Collection to inspire HBCU dancers to feel and look confident during their periods no matter what they wear."

CINCINNATI--(BUSINESS WIRE)--From stand battles to the tailgate stadium scene, The Radiant Collection, from Procter & Gamble’s (P&G) leading feminine protection brands Tampax® and Always®, is on a fashion-forward mission to keep collegiate women feeling confident in their period protection. Four in five African American women (ages 18-35) avoid wearing certain types of clothes during their periods for fear of leaks.1 The Tampax and Always Radiant Collection is period protection that can keep fashion fierce and collegiate women confident all month long.

In an effort to empower collegiate women across the country to wear what they want, even when they have their period, The Radiant Collection and HBCU Dance Corporation, Inc. have teamed up to host the #RadiantDanceOff. #RadiantDanceOff is a national, online dance competition sponsored by HBCU Dance exclusively for majorette teams at Historically Black Colleges and Universities (HBCU). It was created to give majorettes the chance to show off their moves and demonstrate how confidence is the key to feeling radiant any day of the month.

The winning majorette team will receive new costumes designed by Brea Stinson, a Clark Atlanta University alumna and highly sought-after celebrity costume and fashion designer. Stinson has collaborated with the industry's top creative directors and wardrobe stylists, creating iconic looks for some of the hottest artists. The school of the winning team will also receive $25,000 to benefit the dance team.

“Working with some of the biggest entertainers in the world, I know how important it is to have high-performance dance gear that is both stylish and functional, something HBCU majorettes can relate to,” says celebrity costume designer, Brea Stinson. “During that time of the month, it can be challenging to feel like your best self, which is why I’m so excited to partner with the Tampax and Always Radiant Collection to inspire HBCU dancers to feel and look confident during their periods no matter what they wear.”

HBCU Dance Corporation Inc.’s #RadiantDanceOff contest will bring the iconic halftime shows from the field to fans’ fingertips, providing HBCU majorette teams with the chance to face off and see who really runs the yard! From now until October 23, HBCU dance teams can submit their best performances on http://RadiantDanceOff.com. Alumni and fans can get in on the action from October 26 to November 15, by visiting the site to cast their vote for their favorite of majorettes. The top five videos with the highest number of votes will be judged to determine the winner. To boost your team’s chances of making it into a top spot, use the hashtag #RadiantDanceOffContest on social media and encourage your network to go to http://RadiantDanceOff.com to vote.

This homecoming season The Radiant Collection will also be on the yard at Howard University from October 20-21, to encourage women to confidently wear what they want homecoming weekend and beyond. On both days, attendees can stop by The Radiant Experience at YardFest and at the Tailgate to receive a style consultation from a top fashion influencer, take selfies in front of the Radiant photo wall, and receive swag items, all while rocking out to music curated by one of the country’s hottest DJs.

“We learned that a quarter of African American women say that they avoid dancing when on their period1, an activity that doesn’t have to stop when women are using the right period protection,” says Amanda Hill, Brand Director, North America Feminine Care at Procter & Gamble. “That is why we are so thrilled to partner with HBCU Dance for the #RadiantDanceOff, because the amazing performances by these fierce majorettes encourage African American women to continue dancing and radiate confidence every day of the month.”

Official Contest Rules

For full details, see the Official Rules at http://radiantdanceoff.com/rules.

NO PURCHASE NECESSARY. Open exclusively to 2017 official female marching band dance teams of Historically Black Colleges and Universities, as nominated for participation by their current team director, sponsor, advisor or coach. Submission Period ends on Monday, October 23, 2017 at 11:59:59 am ET. Void where prohibited or restricted by law. Tampax is not the Sponsor or Administrator of this Contest. Sponsor: HBCU Dance Corporation, Inc.

Key Survey Findings

  • 4 in 5 African American women say they avoid wearing certain types of clothes during their period for fear of leaks.
  • Nearly half of African American women say they bring a jacket or sweater to wrap around their waist during their period when they’re going out to meet friends or on a date.
  • A quarter of African American women say they avoid dancing while on their period.
  • Half of African American women say they use mostly pads for their period protection.

About The Radiant Collection

With The Radiant Collection from Tampax® and Always®, women can mix and match protection for every occasion without sacrificing their personal style.

  • Tampax Radiant tampons feature a CleanSeal™ re-sealable wrapper for quick and easy, discreet disposal and a LeakGuard™ braid to help stop leaks before they happen.
  • Always Radiant pads feature a light, clean scent and absorb 10x their weight for protection you’ll forget is even there.
  • Always Radiant Daily Liners have a CleanGuard™ quilted core to absorb wetness and odors.

SURVEY METHODOLOGY

The Tampax and Always Radiant Collection HBCU campaign survey was conducted by MSLGROUP, and surveyed a total of 502 African American women, aged 18-35, with some college education, 2 year college degree, 4 year college degree, graduate degree, or a post-graduate degree. The survey was implemented between the dates of September 11, 2017 and September 15, 2017.

ABOUT HBCU DANCE CORPORATION, INC.

Founded in 2010, HBCU Dance Corporation, Inc. uses dance as a way to inspire students to attend (or stay in) college, preferably at Historically Black Colleges & Universities (HBCU). Through its college centric dance camps, annual scholarships, mentoring programs, healthy food initiatives and funding assistance services, HBCU Dance Corporation plays an important role in helping female students, ages 12-22, recognize their beauty, strengths and full potential, while helping them identify and achieve their goals in college and beyond. To learn more about HBCU Dance Corporation, Inc., visit www.HBCUDance.com.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

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1 The Tampax and Always Radiant Collection HBCU campaign survey, 2017

Contact:

Procter & Gamble
Jeannie Tharrington, 513-945-4422
tharrington.jm@pg.com
or
MSLGROUP
Talisha Holmes, 646-500-7916
talisha.holmes@mslgroup.com