"Vicks NyQuil and DayQuil are proud to support Super Bowl XLVI to recognize the fans and players who refuse to miss a moment of game day to a cold or flu"
CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s (NYSE: PG) Vicks
brand, a proud sponsor of the National
Football League and Super
Bowl XLVI, announced today the results of a nationwide survey about
the NFL’s leading players and Super Bowl XLVI. Super Bowl XLVI is one of
the more recent Super Bowl games to be played in a cold weather city, so
fans were asked to identify this year’s players who live up to the
Vicks’ “no sick days” spirit.
Forty-five percent of fans hope that New York’s Eli Manning does
not come down with the cold or flu on game day, compared to New
England’s Tom Brady (35%) who beat out fellow team mates BenJarvus
Green-Ellis, Wes Welker and Vince Wilfork. New York’s Victor
Cruz, JustinTuck and Lawrence Tynes were also
New England’s Rob Gronkowski received the honor of being named
Super Bowl XLVI’s toughest player, as fans believe he fully embodies the
Vicks’ mantra, “In the NFL there are no sick days,” over Aaron
Hernandez, Deion Branch and Stephen Gostkowski. New York’s
Hakeem Nicks, Ahmad Bradshaw, Mario Manningham and Jason
Pierre-Paul were also contenders for the title.
Even though the NFL season takes place during cold and flu season, true
fans would never let a cold or flu hold them back. To help ease the
burden of being sick with a cold or flu, the survey uncovered which NFL
player fans would most want to take care of them when they have a cold
or flu. More than one-quarter want Denver’s Tim Tebow to be the
quarterback that brings them chicken soup over rivals New Orleans’ Drew
Brees, New England’s Tom Brady, Green Bay’s Aaron Rodgers
and New York’s Eli Manning.
When asked who would be the best player to motivate fans to power
through their day when suffering from a cold or flu, nearly one-third
chose New Orleans’ Drew Brees. However, ten percent more men than
women would prefer it be Baltimore’s Ray Lewis. Regardless if
they watch one or more than seven hours of football a week, all fans
agree that New Orleans’ Drew Brees is the player they would want
to hang out with to feel better.
The cold weather coupled with flu season requires the best defense
possible. The survey also asked fans which NFL player they believe could
defend against their cold symptoms while also remaining unaffected by
the cold weather. A tie emerged, with nearly one-quarter of both men and
women believing offensive linemen Logan Mankins from New England
and Michael Oher from Baltimore have the defense to protect
against their worst cold symptoms. When it comes to game-day
temperatures, almost one-third believe Green Bay’s Clay Matthews
is least fazed by the cold weather. Fans also named Indianapolis’ Adam
Vinatieri as the kicker that would never miss a moment, especially
when the game is on the line.
“Vicks NyQuil and DayQuil are proud to support Super Bowl XLVI to
recognize the fans and players who refuse to miss a moment of game day
to a cold or flu,” says Michelle Robbins, Brand Manager, Vicks North
America. “Vicks provides a family of products that offer powerful
symptom relief so players and fans can power through the game.”
Vicks is also proud to support the fans that never miss a moment of the
game or season. In an effort to find the most passionate and dedicated
fans in the NFL, Vicks opened the 2011 NFL season with the return of the “Vicks
NyQuil/DayQuil Most Dedicated Fan Contest” in which fans from all 32
NFL teams competed to prove what it takes to win the ultimate title -
“most dedicated fan” and an all-expense paid trip to Super Bowl XLVI. As
the tumultuous regular season came to a close, it was San Francisco
49ers fan, Mark Castanon, who took home the most dedicated fan title.
Vicks has helped relieve cough and cold symptoms for generations.
NyQuil, the #1 pharmacist recommended brand for adult nighttime
cough/cold/flu relief,1 relieves nighttime sniffling,
sneezing, coughing, aching and fever for a restful night’s sleep with a
cold or flu. The time-tested formula of Vicks DayQuil provides
non-drowsy symptom relief for those suffering from a cough, cold or flu.
Being sick with a cold or flu shouldn’t stop someone from powering
through their day. Vicks DayQuil and NyQuil provide multiple-symptom
relief to help those suffering from a cough, cold or flu never miss a
All player participation will be facilitated by NFL PLAYERS, the
licensing and marketing subsidiary of the NFL Players Association.
One of the most recognized brands around the world. Available in more
than 70 countries and on 5 continents, Vicks has helped relieve cough,
cold, and flu symptoms for generations. In the US the Vicks family
includes, NyQuil®, the #1 pharmacist recommended brand for Adult Cold
Nighttime Relief, NyQuil® Sinex®, Children’s NyQuil®,
DayQuil® Cold/Flu LiquiCaps®, DayQuil® Cold/Flu, DayQuil® Cough,
DayQuil® Sinex®, VapoRub® Ointment, VapoRub® Cream, BabyRub®, Vicks®
Formula 44® Custom Care™ Chesty Cough, Vicks® Formula 44 Custom Care™
Dry Cough, Vicks® Formula 44® Custom Care™ Cough & Cold PM , Sinex® 12
Hour Spray, Sinex® Ultra Fine Mist, Sinex® 12 Hour Ultra Fine Mist
Moisturizing, Vicks® VapoDrops®. Headquartered in Cincinnati, OH, Vicks
is owned and distributed by Procter & Gamble.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi
Pur®. With operations in about 80 countries, P&G brands are available in
more than 180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
About NFL PLAYERS
Formed in 1994, National Football League Players Inc. is the exclusive
licensing and marketing subsidiary of the NFL Players Association.
Representing more than 1,800 active and many memorable former NFL
players, NFL Players Inc. "takes the helmets off" the players and
facilitates the marketing of players as personalities as well as
professional athletes. NFL Players Inc. licenses group player rights and
negotiates and facilitates extensive player marketing opportunities
including retail licensing, corporate sponsorships, promotions, special
events, and broadcast programs. For more information, please visit
The survey was conducted via an online quantitative system through Ipsos
North America. A total of 1,000 men and women from the United States
ages 18 and older were selected to participate between December 29, 2011
- January 30, 2012. Respondents were asked to complete a series of
questions related to Super Bowl XLVI and several key NFL players.
1Survey conducted by Pharmacy Times, OTC Guide Supplement,
Adult Cough/Cold/Flu Combinations, June 2011.