P&G Corporate Newsroom

Vicks® NyQuil® and Vicks DayQuil® Reveal the NFL Player Least Likely to Take a Sick Day on Super Bowl XLVI

Vicks asks America which NFL players refuse to let the cold weather, pressure and flu stand in their way

Saturday, February 4, 2012 8:30 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"Vicks provides a family of products that offer powerful symptom relief so players and fans can power through the game."

CINCINNATI--(BUSINESS WIRE)--Procter & Gamble’s (NYSE: PG) Vicks brand, a proud sponsor of the National Football League and Super Bowl XLVI, announced today the results of a nationwide survey about the NFL’s leading players and Super Bowl XLVI. Super Bowl XLVI is one of the more recent Super Bowl games to be played in a cold weather city, so fans were asked to identify this year’s players who live up to the Vicks’ “no sick days” spirit.

Forty-five percent of fans hope that New York’s Eli Manning does not come down with the cold or flu on game day, compared to New England’s Tom Brady (35%) who beat out fellow team mates BenJarvus Green-Ellis, Wes Welker and Vince Wilfork. New York’s Victor Cruz, Justin Tuck and Lawrence Tynes were also considered.

New England’s Rob Gronkowski received the honor of being named Super Bowl XLVI’s toughest player, as fans believe he fully embodies the Vicks’ mantra, “In the NFL there are no sick days,” over Aaron Hernandez, Deion Branch and Stephen Gostkowski. New York’s Hakeem Nicks, Ahmad Bradshaw, Mario Manningham and Jason Pierre-Paul were also contenders for the title.

Even though the NFL season takes place during cold and flu season, true fans would never let a cold or flu hold them back. To help ease the burden of being sick with a cold or flu, the survey uncovered which NFL player fans would most want to take care of them when they have a cold or flu. More than one-quarter want Denver’s Tim Tebow to be the quarterback that brings them chicken soup over rivals New Orleans’ Drew Brees, New England’s Tom Brady, Green Bay’s Aaron Rodgers and New York’s Eli Manning.

When asked who would be the best player to motivate fans to power through their day when suffering from a cold or flu, nearly one-third chose New Orleans’ Drew Brees. However, ten percent more men than women would prefer it be Baltimore’s Ray Lewis. Regardless if they watch one or more than seven hours of football a week, all fans agree that New Orleans’ Drew Brees is the player they would want to hang out with to feel better.

The cold weather coupled with flu season requires the best defense possible. The survey also asked fans which NFL player they believe could defend against their cold symptoms while also remaining unaffected by the cold weather. A tie emerged, with nearly one-quarter of both men and women believing offensive linemen Logan Mankins from New England and Michael Oher from Baltimore have the defense to protect against their worst cold symptoms. When it comes to game-day temperatures, almost one-third believe Green Bay’s Clay Matthews is least fazed by the cold weather. Fans also named Indianapolis’ Adam Vinatieri as the kicker that would never miss a moment, especially when the game is on the line.

“Vicks NyQuil and DayQuil are proud to support Super Bowl XLVI to recognize the fans and players who refuse to miss a moment of game day to a cold or flu,” says Michelle Robbins, Brand Manager, Vicks North America. “Vicks provides a family of products that offer powerful symptom relief so players and fans can power through the game.”

Vicks is also proud to support the fans that never miss a moment of the game or season. In an effort to find the most passionate and dedicated fans in the NFL, Vicks opened the 2011 NFL season with the return of the “Vicks NyQuil/DayQuil Most Dedicated Fan Contest” in which fans from all 32 NFL teams competed to prove what it takes to win the ultimate title - “most dedicated fan” and an all-expense paid trip to Super Bowl XLVI. As the tumultuous regular season came to a close, it was San Francisco 49ers fan, Mark Castanon, who took home the most dedicated fan title.

Vicks has helped relieve cough and cold symptoms for generations. NyQuil, the #1 pharmacist recommended brand for adult nighttime cough/cold/flu relief,1 relieves nighttime sniffling, sneezing, coughing, aching and fever for a restful night’s sleep with a cold or flu. The time-tested formula of Vicks DayQuil provides non-drowsy symptom relief for those suffering from a cough, cold or flu. Being sick with a cold or flu shouldn’t stop someone from powering through their day. Vicks DayQuil and NyQuil provide multiple-symptom relief to help those suffering from a cough, cold or flu never miss a moment.

All player participation will be facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

About Vicks®

One of the most recognized brands around the world. Available in more than 70 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the US the Vicks family includes, NyQuil®, the #1 pharmacist recommended brand for Adult Cold Nighttime Relief[1], NyQuil® Sinex®, Children’s NyQuil®, DayQuil® Cold/Flu LiquiCaps®, DayQuil® Cold/Flu, DayQuil® Cough, DayQuil® Sinex®, VapoRub® Ointment, VapoRub® Cream, BabyRub®, Vicks® Formula 44® Custom Care™ Chesty Cough, Vicks® Formula 44 Custom Care™ Dry Cough, Vicks® Formula 44® Custom Care™ Cough & Cold PM , Sinex® 12 Hour Spray, Sinex® Ultra Fine Mist, Sinex® 12 Hour Ultra Fine Mist Moisturizing, Vicks® VapoDrops®. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About NFL PLAYERS

Formed in 1994, National Football League Players Inc. is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL Players Inc. "takes the helmets off" the players and facilitates the marketing of players as personalities as well as professional athletes. NFL Players Inc. licenses group player rights and negotiates and facilitates extensive player marketing opportunities including retail licensing, corporate sponsorships, promotions, special events, and broadcast programs. For more information, please visit NFLPLAYERS.COM.

© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

About the Survey

The survey was conducted via an online quantitative system through Ipsos North America. A total of 1,000 men and women from the United States ages 18 and older were selected to participate between December 29, 2011 - January 30, 2012. Respondents were asked to complete a series of questions related to Super Bowl XLVI and several key NFL players.

1Survey conducted by Pharmacy Times, OTC Guide Supplement, Adult Cough/Cold/Flu Combinations, June 2011.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50157662&lang=en

Contact:

DeVries Public Relations
Jen Ribeiro, 646-253-0228
jribeiro@devries-pr.com
or
Procter & Gamble
Tricia Gottleib, 513-622-1279
gottlieb.ta@pg.com

Multimedia Files:

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Vicks NyQuil/DayQuil NFL Survey (Graphic: Business Wire)
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Vicks NyQuil (Graphic: Business Wire)
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Vicks DayQuil (Graphic: Business Wire)
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