P&G Corporate Newsroom

Vidal Sassoon’s Salon Genius Returns with New Vidal Sassoon Pro Series Color, Care and Styling Collections

-- Perfected by Experts; Priced Affordably for Real Life Style --

Tuesday, January 8, 2013 9:30 am EST

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"My clients are always asking me how to recreate their salon look at home. Without a doubt, this starts with the products that they use"

CINCINNATI--(BUSINESS WIRE)--In 1963, Vidal Sassoon transformed global fashion and beauty with an approach that not only liberated women’s hair, but also their lives. Fifty years later and grounded in Sassoon’s desire for “everybody to have good hair,” P&G Beauty & Grooming is making salon genius available to all and launching new Vidal Sassoon Pro Series – an affordable, quality hair color, care and styling line. Perfected by experts, Vidal Sassoon Pro Series upholds Sassoon’s philosophy with five care and styling collections and at-home color kits that help women easily care for and maintain their beautiful hair at home while showcasing their individual, real life style. New Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide.

“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s Vice President and General Manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”

PERFECTED BY EXPERTS
To bring the Vidal Sassoon Pro Series vision to life, a diverse group of experts, including consumers, stylists and world-renowned P&G research scientists, were consulted to create a line that is focused on women’s hair needs and crafted by top P&G scientists. This grounding is key to delivering performance and results so women can master their own hair.

“My clients are always asking me how to recreate their salon look at home. Without a doubt, this starts with the products that they use,” says Ben Skervin, Vidal Sassoon Pro Series celebrity hairstylist ambassador. “With a rich history for being leaders and innovators in hair styling, in Vidal Sassoon Pro Series, P&G scientists have delivered what my clients need – quality products that address the everyday needs of real women, helping them create the look they want at home.”

CARE & STYLING COLLECTIONS
Simple and personalized were two of Vidal Sassoon’s key principles when it came to hair care and style, and the same applies to Vidal Sassoon Pro Series. Based on hair care needs, the line offers five care and styling sub-collections, plus one styling and finishing collection to provide women with everything that they need to personalize and create effortlessly beautiful looks at home:

  • Color Collection: Features advanced P&G technology to help seal, protect and hydrate color-treated hair while providing shine.
    • Collection includes: Color Protect Shampoo and Conditioner, Color Protect Spray, Color Gloss Crème
  • Moisture Collection: Fights humidity and delivers the correct moisture and hydration balance, smoothness, and shine.
    • Collection includes: Moisture Lock Shampoo and Conditioner, One Minute Mask
  • Repair Collection: Helps repair signs of damage and protect against future damage.
    • Collection includes: Restoring Repair Shampoo and Conditioner, Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask
  • Volume Collection: Adds volume to hair, help protect it from premature breakage, and leave it light and clean.
    • Collection includes: Boost & Lift Shampoo and Conditioner, Boost & Lift Hairspray, Boost & Lift Foaming Air Mousse
  • Smooth Collection: Hydrates hair while minimizing frizz.
    • Collection includes: Extreme Smooth Shampoo and Conditioner, Extreme Smooth Combing Crème
  • Styling & Finishing Collection: Includes technology that provides up to 24 hours of hold, helps protect against heat damage, and helps to lock out frizz.
    • Collection includes: Flexible and Extra Firm Hold Hairspray, Extra Firm Hold Mousse, Mega Firm Hold Gel

COLOR STARTS VIBRANT AND STAYS VIBRANT
Vidal Sassoon Pro Series new permanent color kit delivers long-lasting, affordable color in the convenience of your home. The exclusive VS PrecisionMix™ formula is mixed to calibrate the right blend of pigments and the result is precise color with 100% grey coverage. The VS HydraBlock™ Color Preserving Conditioner coats each strand to help prevent fade out and keep the color vibrant. The color collection is available in 18 exceptionally vibrant, permanent color shades that provide 100% grey coverage and long-lasting color.

AVAILABILITY
Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide. For more information, visit www.vidalsassoon.com.

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Contact:

For Procter & Gamble
Briana Redman, 646-253-0238
bredman@devriesglobal.com
or
Emily Meyer, 212-891-0480
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