"We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line"
CINCINNATI--(BUSINESS WIRE)--In 1963, Vidal Sassoon transformed global fashion and beauty with an
approach that not only liberated women’s hair, but also their lives.
Fifty years later and grounded in Sassoon’s desire for “everybody to
have good hair,” P&G Beauty & Grooming is making salon genius
available to all and launching new Vidal Sassoon Pro Series
– an affordable, quality hair color, care and styling line. Perfected by
experts, Vidal Sassoon Pro Series upholds Sassoon’s philosophy with five
care and styling collections and at-home color kits that help women
easily care for and maintain their beautiful hair at home while
showcasing their individual, real life style. New Vidal Sassoon Pro
Series is available in January 2013 at a suggested retail price of
$2.49-$8.99 at mass retailers nationwide.
“We wanted to bring Vidal Sassoon’s legacy to life for a new generation
with the Pro Series line,” says Walter Geiger, P&G’s Vice President and
General Manager of North America Hair Care & Color. “Building on Vidal
Sassoon’s unique vision that democratized beauty for all, we created a
line of salon-inspired products that are affordable, accessible and
inspire women to become the master of their own hair.”
PERFECTED BY EXPERTS To bring the Vidal Sassoon Pro Series
vision to life, a diverse group of experts, including consumers,
stylists and world-renowned P&G research scientists, were consulted to
create a line that is focused on women’s hair needs and crafted by top
P&G scientists. This grounding is key to delivering performance and
results so women can master their own hair.
“My clients are always asking me how to recreate their salon look at
home. Without a doubt, this starts with the products that they use,”
says Ben Skervin, Vidal Sassoon Pro Series celebrity hairstylist
ambassador. “With a rich history for being leaders and innovators in
hair styling, in Vidal Sassoon Pro Series, P&G scientists have delivered
what my clients need – quality products that address the everyday needs
of real women, helping them create the look they want at home.”
CARE & STYLING COLLECTIONS Simple and personalized were
two of Vidal Sassoon’s key principles when it came to hair care and
style, and the same applies to Vidal Sassoon Pro Series. Based on hair
care needs, the line offers five care and styling sub-collections, plus
one styling and finishing collection to provide women with everything
that they need to personalize and create effortlessly beautiful looks at
Color Collection: Features advanced P&G
technology to help seal, protect and hydrate color-treated hair while
Collection includes: Color Protect Shampoo and Conditioner, Color
Protect Spray, Color Gloss Crème
Moisture Collection: Fights humidity and delivers
the correct moisture and hydration balance, smoothness, and shine.
Collection includes: Moisture Lock Shampoo and Conditioner, One
Repair Collection: Helps repair signs of damage
and protect against future damage.
Collection includes: Restoring Repair Shampoo and Conditioner,
Heat Protect & Shine Spray, Repair & Finish Spray, One Minute Mask
Volume Collection: Adds volume to hair, help
protect it from premature breakage, and leave it light and clean.
Collection includes: Boost & Lift Shampoo and Conditioner, Boost &
Lift Hairspray, Boost & Lift Foaming Air Mousse
Smooth Collection: Hydrates hair while minimizing
Styling & Finishing Collection:Includes
technology that provides up to 24 hours of hold, helps protect against
heat damage, and helps to lock out frizz.
Collection includes: Flexible and Extra Firm Hold Hairspray, Extra
Firm Hold Mousse, Mega Firm Hold Gel
COLOR STARTS VIBRANT AND STAYS VIBRANT Vidal Sassoon Pro
Series new permanent color kit delivers long-lasting, affordable color
in the convenience of your home. The exclusive VS PrecisionMix™ formula
is mixed to calibrate the right blend of pigments and the result is
precise color with 100% grey coverage. The VS HydraBlock™ Color
Preserving Conditioner coats each strand to help prevent fade out and
keep the color vibrant. The color collection is available in 18
exceptionally vibrant, permanent color shades that provide 100% grey
coverage and long-lasting color.
AVAILABILITY Vidal Sassoon Pro Series is available in
January 2013 at a suggested retail price of $2.49-$8.99 at mass
retailers nationwide. For more information, visit www.vidalsassoon.com.
ABOUT PROCTER & GAMBLE P&G serves approximately 4.6
billion people around the world with its brands. The Company has one of
the strongest portfolios of trusted, quality, leadership brands,
including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G
community includes operations in approximately 75 countries worldwide.
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