CINCINNATI--(BUSINESS WIRE)--What did you get for Valentine’s Day last year? Can’t remember? You’re
not alone. According to The P&G Everyday Effect study1
released today, the Company behind brands including Gillette®, Crest®
and Pantene®, found that an overwhelming 82% of Americans admit it is
far more meaningful if their partner shows their love through everyday
actions, like helping with household chores they know their partner
doesn’t enjoy doing.
Instead of showering their partner with a gift every Valentine’s Day,
more than half of Americans (56%) would rather show their love through
simple everyday actions including making their loved ones a home-cooked
meal (28%), offering to look after the children to give their partner
some ‘me’ time (13%) and cleaning the house (12%).
The US study was commissioned by P&G to mark the launch of Everyday
Love, a heartwarming video that brings to life the
simple, daily acts of love that are far more meaningful to our loved
ones than grand gestures, as part of its new Everyday Effect Campaign.
It shows that token gestures are rarely as effective or as well-received
as everyday acts of kindness, support and love. The cumulative impact of
everyday actions can provide the basis for stable and fulfilling
relationships with loved ones.
Everyday Love can be viewed at the link above. P&G is inviting
its fans to visit pg.com and ‘Share the everyday things that you do to
make every day extraordinary!’ which will culminate in P&G’s first ever
piece of crowd-sourced copy to be showcased in July 2013.
Notes to Editors
1The research was carried out by SIRC on behalf of P&G in
September 2012, from a sample of 1,000 people.
About Procter & Gamble
P&G serves approximately 4.6 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®,
Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®,
Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head &
Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi
Pur®, SK-II®, and Vicks®. The P&G community includes operations in
approximately 75 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.