News Release

What’s The Greater Act of Love? Flowers Once a Year or Clean Dishes Every Day?

P&G study reveals little everyday acts of love say more than grand gestures

Friday, February 8, 2013 11:00 am EST



Public Company Information:


CINCINNATI--(BUSINESS WIRE)--What did you get for Valentine’s Day last year? Can’t remember? You’re not alone. According to The P&G Everyday Effect study1 released today, the Company behind brands including Gillette®, Crest® and Pantene®, found that an overwhelming 82% of Americans admit it is far more meaningful if their partner shows their love through everyday actions, like helping with household chores they know their partner doesn’t enjoy doing.

Instead of showering their partner with a gift every Valentine’s Day, more than half of Americans (56%) would rather show their love through simple everyday actions including making their loved ones a home-cooked meal (28%), offering to look after the children to give their partner some ‘me’ time (13%) and cleaning the house (12%).

The US study was commissioned by P&G to mark the launch of Everyday Love, a heartwarming video that brings to life the simple, daily acts of love that are far more meaningful to our loved ones than grand gestures, as part of its new Everyday Effect Campaign. It shows that token gestures are rarely as effective or as well-received as everyday acts of kindness, support and love. The cumulative impact of everyday actions can provide the basis for stable and fulfilling relationships with loved ones.

Everyday Love can be viewed at the link above. P&G is inviting its fans to visit and ‘Share the everyday things that you do to make every day extraordinary!’ which will culminate in P&G’s first ever piece of crowd-sourced copy to be showcased in July 2013.

Notes to Editors

1The research was carried out by SIRC on behalf of P&G in September 2012, from a sample of 1,000 people.

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.


P&G North America External Relations
Christopher Vuturo, 513-622-3175 (t)
513-503-3591 (m)

Multimedia Files:

Preview image
Supporting Visual from Everyday Love Video (Photo: Business Wire)
Preview image
Supporting Visual from Everyday Love Video (Photo: Business Wire)