Watch “Strong” — Our Latest “Thank You, Mom” Campaign Video

Wednesday, April 27, 2016 9:20 am EDT

With 100 days until the Opening Ceremony of the Rio 2016 Olympic Games, we’re debuting the newest installment of our award-winning “Thank You, Mom” campaign with a new video: “Strong.”

Our critically-acclaimed videos from previous Olympic Games campaigns—“Pick Them Back Up”, “Kids” and “Best Job”—are among the most viewed Olympic Games videos of all time. “Strong” builds on that tradition of storytelling, with a fresh new take on the pivotal role moms play in their kids’ lives.

“Strong” explores the simple human truth that the daily courage moms show echoes at critical times throughout their kids’ lives.  The video follows the Olympic Games journeys of four moms and their kids, showing the moments, both large and small, when a mother’s strength makes all the difference, and builds to the moment each child summons their own courage on the world’s biggest stage—the Olympic Games.

As part of P&G’s dedication to bringing the best to moms around the world each and every day, P&G brands will partner with Olympians and their moms on their journey to the Rio 2016 Olympic Games across 21 countries around the world including Canada, China, France, Germany, Japan, United Kingdom, United States, and host country, Brazil.

“This campaign began with the insight that behind every athlete is an amazing mom,” said Marc Pritchard, P&G Global Brand Officer. “Being the Proud Sponsor of Moms is natural way for us to look at the Games because P&G brands are part of the journey moms of Olympians, and all moms, take with their kids every day. We see how strong moms are in every facet of their lives, and how their children draw on that strength as they grow. Through our campaign, we invite everyone to join us in saying ‘Thank You’ to moms for the role they play in raising strong children.”

In the coming weeks, P&G brands will announce partnerships with athletes from around the world who will help us communicate the everyday benefits of our brands.

Gillette was the first to launch its Olympic campaign titled “Perfect Isn’t Pretty”, featuring Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling). “Perfect Isn’t Pretty” takes a look behind the curtain, honoring the arduous journey that all Olympians face throughout their training in the pursuit of the Olympic Games.


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