#LikeAGirl Inspires Girls Everywhere

Thursday, June 26, 2014 2:10 pm EDT


Like a girl. 

How often have you heard that phrase without thinking twice about what it really means, or how it could affect young girls who hear it? While it may be intended as a good natured joke, the reality is those words can have serious, far-reaching consequences.

Always is taking a stand to bring awareness to the negative connotations of “like a girl,” and to drive a movement to change the phrase from an insult into a celebration of the strength, talent, character and downright amazingness of every girl. 

For the past 30 years, Always has been an advocate for empowering girls globally, bringing puberty education to millions of adolescent girls.

Every year, 17 to 20 million girls across 65 countries benefit from the Always Puberty Education Program. With #LikeAGirl, Always continues to champion girls’ confidence and help them show the world how amazing it is to do things “like a girl.”

As part of the campaign, Always partnered with award-winning documentary filmmaker Lauren Greenfield to conduct a social experiment to illustrate how people of all ages interpret the phrase “like a girl.” The results may surprise you.  

Always is inviting girls and women everywhere to join the movement and share what they proudly do #LikeAGirl. Tweet, take a picture, shoot a video or send a message to take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult—that it means being strong, talented and downright amazing.

To add your voice to the movement, watch the full video here. Share it with your friends, family, and social networks using the hashtag #LikeAGirl.

Thanks for joining us, and Always, in encouraging girls everywhere to stand up and take pride in everything they do “like a girl.”

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