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Birth of an Icon: SK-II

For more than 37 years, SK-II has touched the lives of millions of women around the world by helping them to #changedestiny through the miracle of crystal clear skin and life.
Monday, November 26, 2012 4:39 pm EST

The Miracle of PITERATM

The fascinating story behind SK-II began in 1970s when SK-II scientists started a fervent quest to uncover a skincare ingredient that would make beautiful skin a reality for every woman.

Despite researching a myriad of possibilities, the ingredient they were searching for eluded them.

It was only by chance that SK-II scientists eventually found themselves in a sake brewery in Japan where they noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. This discovery inspired a rigorous search that involved over 350 kinds of yeast.

Finally, researchers found the unique yeast strain that held the secret to Crystal Clear Skin—PITERA™.

Derived from a strictly controlled natural fermentation process, Pitera™ is a clear liquid rich in vitamins, amino acids, minerals and organic acids. This fascinating combination of nutrients work to dramatically improve the skin’s natural surface rejuvenation process.

As one of P&G’s Billion-Dollar brands, SK-II with PITERA™ and its best-selling “Miracle Water”—Facial Treatment Essence, has grew to become a special secret shared by top celebrities such as Haruka Ayase, Kasumi Arimura, Kaori Momoi, Tang Wei and NiNi.

SK-II #changedestiny

In 2013, SK-II launched #changedestiny as an on-going global movement that celebrates, inspires and supports women who have gone beyond limitations to pursue their dreams.

Through award-winning viral campaigns such as “Marriage Market Takeover” and “The Expiry Date”, SK-II’s #changedestiny platform continues to empower women with the strong conviction that destiny is not a foregone conclusion.

For more information and the latest news on SK-II, please visit http://www.sk-ii.com.

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