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Get a First Look at Our New Innovation Center in Singapore

New high-tech center underscores our commitment to deliver superior value
Tuesday, April 1, 2014 11:47 am EDT

The March 28th Grand Opening of our Singapore Innovation Center (SgIC) marks a bold step forward in our commitment to the 4.8 billion lives we touch worldwide. 

On hand to inaugurate the Center were Tharman Shanmugaratnam (Singapore Deputy Prime Minister and Minister for Finance), Kirk Wagar (U.S. Ambassador to Singapore) and several senior P&G Executives.

As the largest private research facility in Singapore, SgIC will house more than 250 advanced research laboratories. The Center will serve as an international innovation hub for P&G’s global hair care, skin care, home care and personal health & grooming products.

In her remarks at the Grand Opening, P&G Chief Technology Officer Kathy Fish said,

“Innovation has always been, and continues to be, our lifeblood. We are inspired every day to deliver innovations that create and redefine product categories. The new Singapore Innovation Center unites P&G’s best-in-class R&D and consumer research capabilities to generate new product formulations, advanced packaging and prototypes—uniquely designed to deliver superior value for consumers in Asia and the rest of the world.”

State-of-the-Art Facilities

Our holistic innovation process begins with new insights at SgIC’s model home, where scientists talk to consumers to discover unmet needs.

From there, the state-of-the-art laboratories conduct advanced engineering, material science and biomedical research in more than 18 fields of study for some of P&G’s billion dollar brands such as Pantene® and SK-II®.

One of our main focus areas at SgIC will be skin care research. Scientists at the Center will use advanced imaging tools to discover a scientific basis for radiant, glowing skin.

All of P&G’s hair conditioner technology for leading brands, including Head & Shoulders® and Pantene®, will be designed at the Singapore Innovation Center.

At the Wella Salon, experts will test hair color products for applications in different markets around the world. 

The Center was uniquely designed to allow us to test, reformulate and launch products faster. Its pilot manufacturing plant can make small batches of products for rapid, small-scale consumer testing. It can also develop packaging quickly using the latest 3D printing technology.

In keeping with P&G’s sustainability goals, SgIC is a zero-waste site where waste is reused, recycled, or used for energy recovery instead of being sent directly to landfills. A Silver LEED certified and Green Mark building, the Center uses renewable power generated within the facility.

Why Singapore?

Asia continues to be a very important market for P&G, where we serve more than two billion consumers with 25 brands—including 22 of our billion-dollar brands. At the heart of the Center’s innovation capabilities are the nearly 500 researchers, engineers and PhDs who will call it home.

P&G Asia President Hatsunori Kiriyama emphasized the importance of grounding innovation close to consumers in Asia.

“The Singapore Innovation Center is not just about a building, or a product. It is about the opportunity we have to better understand and serve consumers here in Asia and across the globe—in a world-class facility, with world-class partners in a world-class research community.”

Research Partnerships

Finally, the Center will build on P&G’s Master Research Collaboration Agreement with A*STAR to combine our deep consumer understanding with A*STAR’s state-of-the-art expertise in multi-disciplinary sciences and promote knowledge sharing. The agreement is one of our largest public-sector research partnerships, and will accelerate collaboration with Singapore research, medical and educational institutions for five years and generate up to $60 million in joint funding.

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