Crest, Febreze, Olay Crack Top 10 On IRI New Product Pacesetters List

P&G Also Earns Recognition for Reputation, Security, Diversity, IT and More
Friday, April 26, 2013 1:03 pm EDT


Procter & Gamble continued its long history of leadership innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze CAR Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category.

P&G also earned three additional spots in the Top 20 with Downy UNSTOPABLES (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easy Color Blend Foam (#14).

IRI also acknowledged five more P&G brands in its list of “Rising Stars” -- new products tracking to be 2013 Pacesetters. They include Tampax/Always Radiant, Puffs Basic, Secret Outlast, Tide PODS and ZZZQuil.

The New Product Pacesetters list is published by the independent analytics firm Information Resources, Inc. and is acknowledged as the industry benchmark for new product launches. For more information, read the IRI New Product Pacesetter Fact Sheet.  

P&G Ranks #13 on List of America’s Most Reputable Companies

P&G came in at #13 on the list ofAmerica’s Most Reputable Companies, based on a study conducted by the Reputation Institute. 

In the study, consumers shared their perceptions of the 150 largest companies that they were “somewhat” or “very” familiar with. Each company earned a score, representing an average measure of people’s feelings – or reputation – for a company. The scores were statistically derived from four emotional indicators: trust, esteem, admiration, and good feeling. 

Click here for more information and to view the full list. 

Additional Recent Awards 

  • P&G earned the CSO40 Award from CSO Magazine for the protection of the P&G operations in London during the 2012 Summer Olympics. 2013 marks the inaugural year for the awards, which are presented by CSO Magazine and honor security projects and initiatives that demonstrate outstanding business value and thought leadership. 
  • P&G was one of 21 Top Companies Admired for Competitive IT in a recently Gartner report. C-level respondents were asked to name the companies they most admired in terms of their ability to apply IT-related business capabilities for competitive advantage. Click here for more information.
  • P&G was recently named one of The Times’ Top 50 Employers for Womenand featured in an article on the business case for diversity. Click here for additional information and the complete list. 
  • P&G’s Paperless in Store Program was selected as a winner for the 2013 InfoWorld Green 15 Awards.Through this program, the company's sales reps have swapped binders full of papers for iPads loaded with apps. Click here for more information.


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