P&G Gains Recognition For Cause Marketing, Social Responsibility, Supplier Excellence

Tuesday, June 5, 2012 11:05 am EDT

In recent weeks, the Cause Marketing Forum and publications such as Ad Age, The Grocer and the China-Based Economic Observer have recognized P&G – as well as two P&G leaders – for our efforts in a variety of areas.

Golden Halo Award

Last week, Procter & Gamble received the Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce businessandsocial dividends. 

The Cause Marketing Halo Awards are cause marketing's highest honor in North America and the subject of an annual special section in Advertising Age. 

Melanie Healey, North America Group President, accepted the award and delivered a keynote speech to executives gathered for the 2012 Cause Marketing Forum conference in Chicago, Illinois.

“This recognition is especially important to P&G because we deeply believe in the power of our people and our brands,” she said. “Our brands improve people’s lives. Often in small ways. But no matter how small or big, the impact we have on people’s lives is personal and important to them, and therefore to us.”

P&G’s Children’s Safe Drinking Water, maternal vaccinations and educational access were just three of the P&G causes mentioned during the conference. 

“The depth and breadth of Procter & Gamble’s marketing and corporate initiatives designed to do well by doing good is truly breathtaking,” said Cause Marketing Forum President David Hessekiel (shown at right with Healey).

Read the full press release.

P&G China Among 30 Most Respected Enterprises in China

The Economic Observer (China's Financial Times), recognized P&G among the 30 Most Respected Enterprises in China for our efforts in the area of Socially Responsible Enterprises. The award is a joint program between The Economic Observer and The Guanghua School of Management at Peking University honoring companies that demonstrate leadership and commitment to innovation and social responsibility as well as maintain stable growth, which makes significant contributions to China’ development.  

This is the first time P&G was included in the top 30 list, and serves as recognition of the efforts P&G China has made in being a force for good in China. Only two other multinational companies – IBM and Samsung – made the list.

Wu Weiting of The Economic Observer wrote this about P&G’s recognition: “Throughout its long development history, P&G has been committed to sustainable development and the balance between scale and positively contribute to the society by leveraging its leadership position in the consumer goods industry as well as a variety of innovative methodologies. Self-positioned as a corporate citizen, P&G has dedicated itself to society to help people with specific needs to grow healthily.”

Weiting called out four areas of achievement in P&G’s Social Sustainability strategy:

  • Comprehensive approach – products, operations, social, employee engagement –  to sustainable development;
  • Partnership with suppliers to advance environmental sustainability;
  • Creation of an environmental scorecard that evaluates supplier performance; and
  • Our 16-year support of Project Hope Schools 

Weiting also noted that the Company’s efforts in Social Sustainability are increasing P&G’s popularity as an employer of choice among university graduates in China.

Women to Watch

This week, two P&G leaders earned spots on Ad Age’s prestigious “Women to Watch” list.

Jodi Allen, VP North America Operations and Marketing, earned kudos for her previous leadership of the company’s baby care business. She has since taken over operations and marketing for North America and is leading the company’s Olympics partnership programs in North America.

“Wherever she goes, Jodi Allen attracts big challenges,” according to the Ad Age article.

Visit Ad Age to learn more. 

Roisin Donnelly, Corporate Marketing Director, UK and Ireland, attracted attention for her efficiency and ability to multi-task. 

“At P&G, she makes it her priority to get close to the consumers of the 73 brands she oversees,” according to the Ad Age article.

Visit Ad Age to learn more.

Grocer - Supplier of the Year Survey

P&G placed first in the Infant Care, Personal Care and Household categories in the 2012 Supplier of the Year Survey conducted by The Grocer, a UK-based online service and weekly magazine that covers the Fast Moving Consumer Goods sector.

The winners were announced following a survey of category buyers – selected by major supermarkets together with other leading retailers, wholesalers and buying groups.


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