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Crest, Oral-B Pro-Health Announce Clinical Breakthrough

Line of Products Helps Reduce Plaque
Friday, March 23, 2012 11:58 am EDT

P&G’s Purpose-inspired Growth Strategy is to touch and improve more consumer’s lives, in more parts of the world, more completely. The primary way we deliver on our growth strategy is through innovation. Innovation is our lifeblood. It is in everything we do that improves the value consumers’ get from putting their trust in P&G brands -- trust that is earned because we innovate for everyday life. That’s why Crest and Oral-B Pro-Health (also known as Oral-B Pro-Expert around the globe) are excited to announce a clinical breakthrough in oral care.

The new Pro-Health Clinical Plaque Control line of products - which includes the Crest Pro-Health Clinical Plaque Control Toothpaste, Crest Pro-Health Clinical Rinse, Oral-B Pro-Health Clinical Pro-Flex Toothbrush and Oral-B Glide Pro-Health Clinical Protection Floss – hit store shelves in North America in March 2012. When used together, these products significantly reduce plaque, prevent it from coming back and help you maintain a professional level of clean at home for up to two months.

Plaque is a sticky, colorless deposit of bacteria caused by saliva, food and fluids, which is constantly forming on the teeth and along the gum line. While build-up of plaque can trap stains on the teeth and contribute to tartar formation, importantly, plaque is the primary factor in the development of gingivitis. Gingivitis, an early stage of gum disease, affects more than half the U.S. adult population.

Maintain a Clean, Healthy Mouth at Home

  • Crest Pro-Health Clinical Plaque Control Toothpaste is clinically proven to help keep plaque from coming back and works by killing plaque germs and slowing down their ability to generate new plaque.
  • Crest Pro-Health Clinical Rinse is Crest’s most advanced formula ever, a clinical breakthrough that helps keep your teeth 91 percent clean of plaque for up to two months after a dental visit. Oral-B Pro-Health Clinical Pro-Flex Toothbrush has flexing sides that individually adjust to teeth and gums to clean areas where plaque growth begins and removes up to 93 percent of hard-to-reach plaque with regular use.
  • Oral-B Glide Pro-Health Clinical Protection Floss is clinically proven to help reverse gingivitis in two weeks as part of a comprehensive dental health routine. It slides up to 50 percent more easily in tight spaces versus regular floss and effectively removes plaque and food particles in between teeth to help prevent cavities.

With the success of our Crest Pro-Health Clinical Gum Protection Paste and Floss, Oral Care sought to expand the line-up to include a full regimen of paste, brush, rinse and floss with a line extension targeting the #1 oral care concern and root of many oral care problems – plaque!  The new Crest and Oral-B Pro-Health Clinical Line not only reduces plaque, but also helps keep it from coming back.

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