100 Years of Hair … in 60 Seconds

Gillette unveils stop motion video to introduce Gillette BODY Razor
Thursday, July 10, 2014 12:05 pm EDT


Ever since King C. Gillette envisioned a disposable razor that would never need sharpening, the way men shaved was changed forever.  

This summer, Gillette unveiled a video that lets men everywhere know—whether they're just learning to shave, getting the right beard style, or doing a little manscaping—that Gillette has been there every step of the way, making sure they have the right grooming tools for the times.

From an early 20th century man in a full suit, to a man ready to disco-dance the night way, to a man with a fully-shaved chest, this sixty second video uses a stop motion approach to show the evolution of men’s grooming and fashion trends.

Filmed from the perspective of a man looking in a bathroom mirror, the video uses clothing, surroundings, soundtracks and hair and shave styles to show iconic trends from each era of the past century, and to spotlight the way grooming habits have played a role in defining each look.

The video closes on the man with a fully-shaved chest to highlight the latest male grooming global trend—body shaving—and how the new Gillette BODY Razor is built for the contours of a man’s body.

Here's an exclusive behind-the-scenes inside look at how the film’s creators used stop motion technology to make the video.

Stay up to date on all the latest from P&G: 
Facebook | Twitter | YouTube | Instagram | LinkedIn


Preview Image: 
Preview image