Breaking Ground on Innovation

Thursday, January 27, 2011 7:45 am EST

Chief Technology Officer Bruce Brown and Asia Group President Deb Henretta joined employees, government officials, and key innovation partners for the groundbreaking of the Singapore Innovation Center.

The global, state-of-art facility is being constructed in the heart of Singapore's innovation district at The Biopolis and is scheduled for completion in 2013. Through a collaborative research agreement with Singapore's Agency for Science, Technology and Research (A*STAR), focus on new innovations for consumers will begin immediately, with concentration in our Beauty & Grooming, Home Care, Personal Health Care, and Chemicals businesses. The new Center will also house elements of our Global Capability Organization, including Package Development, Analytical, Device, Fragrance, Professional Services and Regulatory Affairs, and Microbiology.

Speaking at the groundbreaking ceremony, Brown commented, "P&G's Singapore Innovation Center is a key component of our multi-year global innovation program to power our Purpose-inspired growth strategy of 'touching and improving more consumers' lives, in more parts of the world, more completely.' This center brings even more research activities to where the consumers are in Asia, and allows us to merge P&G's expertise and scale with Singapore's positive innovation environment to accelerate and facilitate collaborations with external partners in this region."

Henretta added, "Asia is a very diverse landscape with different consumer needs, and expanding our R&D capabilities in this region will ensure that P&G is more effective and focused in creating the right innovations for Asia, and globally."

The addition of the Singapore Innovation Center complements P&G's other innovation facilities in Asia, including Kobe (Japan), Bangalore (India), and Beijing (China).