New Celebrity Ambassador for Olay

Friday, September 10, 2010 10:23 pm EDT

Carrie Underwood was recently unveiled as the first-ever celebrity ambassador for Olay in North America. The 27 year-old GRAMMY winner amplifies a positive message for a whole new generation of women who want to challenge their own skin's possibilities with the latest advances skin care. The partnership with Olay is a great way to educate a younger generation of women on the importance of skin care, dovetailing with our company purpose of reaching more consumers lives, in more parts of the world, more completely.

Check out Carrie in a "behind the scenes" photo at her latest Olay shoot. The campaign is scheduled to debut later this year.