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P&G Earns Top Two Spots on New Product Pacesetters List

Tuesday, May 1, 2012 8:56 am EDT

Procter & Gamble continued its long history of leadership innovation, launching the two most successful new products of 2011. Pampers Swaddlers and Cruisers with Dry Max and Gillette Fusion ProGlide were the #1 and #2 non-food products, respectively, on the 2011 New Product Pacesetters list. 

Beyond the top two, P&G earned eight of the top 25 spots on the list, including Tide plus Febreze Freshness (#8), Charmin Sensitive (#11), Gain Dishwashing Liquid (#15), COVERGIRL NatureLuxe (#17), Febreze Set & Refresh (#20) and COVERGIRL LashBlast Fusion Mascara (#21).

The New Product Pacesetters list is published by the independent analytics firm SymphonyIRI Group, Inc. Acknowledged as the industry benchmark for new product launches, the list recognizes consumer packaged goods that achieve at least $7.5 million dollars of sales in their first year of distribution.

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