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Serenity Is Only a Scent Away

Febreze® Brings Popular Sleep Scents into the Bedroom with New Sleep Serenity™ Line
Thursday, September 5, 2013 2:56 pm EDT

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Everyone has their old stand-by routines to help them get ready for bed. Maybe you like to read your favorite book, listen to relaxing music, or take a bath using your favorite soap.

But after that, what really helps you fall asleep? A lucky few of us have the gift of drifting off shortly after our head hits the pillow, without any help. But for the rest of us, there’s the new Febreze Sleep Serenity Collection.

Sleep Serenity is the newest addition to the Febreze line—and the brand’s first innovation to help people rediscover peaceful sleep by bringing beautiful, warm, and inviting scents into the bedroom.

The insights that led to Sleep Serenity are simple: 76% of people surveyed want to improve their quantity of sleep, and find it difficult to wind down at bedtime. Only 12% use an air freshener as part of their bedtime routine, and the bedroom is the least likely room in their house to have one.

With three new scents—Warm Milk and Honey, Moonlit Lavender, and Quiet Jasmine—Febreze Sleep Serenity is uniquely designed to help calm the senses and leave the day’s stresses behind. Febreze’s “Eliminate and Refresh” technology uses these popular calming scents to eliminate harsh orders and help promote sleep.

As part of the Sleep Serenity launch, Febreze has also formed a partnership with the National Sleep Foundation to help educate consumers on what makes for a good night’s sleep, and how the Sleep Serenity line can help.

After receiving overwhelmingly favorable reviews in early test markets, the Febreze Sleep Serenity line officially launched July 22 across North America, with plans to launch globally.

Contact:

NA Home Care External Relations Cascade, Dawn & Febreze
Michelle Lohman, 513-983-1804
lohman.ma@pg.com
513-305-1486 (cell)

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