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Transforming Primary Care in the U.S.

Tuesday, November 22, 2011 12:29 pm EST

MDVIP, a wholly-owned subsidiary of P&G and one of its fastest-growing brands, is the national leader in personalized preventive care with an expanding network of doctors and patients.

MDVIP-affiliated physicians proactively focus on the entire continuum of healthcare – prevention, early detection, diagnosis, treatment and management – as opposed to traditional primary care, which tends to be more reactive in nature. MDVIP frees patients and physicians from the constraints of the healthcare system by offering a new approach that bridges the gap between sick care and wellness care. 

P&G’s strength in consumer understanding, marketing capabilities and scale, combined with MDVIP’s business model and expertise in healthcare services, provides an opportunity to improve the primary care experience in our country. CEO Dan Hecht said, “Patients love it, physicians love it and MDVIP is generating unparalleled positive medical outcomes.” P&G’s interest in MDVIP is consistent with its mission to improve the lives of consumers in the important areas of health and wellness. MDVIP shares a similar mission… to empower physicians and consumers to enjoy a healthier, more vibrant life.

Read the News Release.

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