SNEAK PEEK: P&G Family Home in Sochi Now Open to Moms and Athletes

P&G Brands come together to serve moms and families of Olympians
Thursday, February 6, 2014 10:44 am EST


The Sochi 2014 Olympic Winter Games are upon us, and the stage is set for the P&G family of athletes and our brands to win.

Moms will continue to be our focus in Sochi. The grand opening of the P&G Family Home, which serves as a home away from home for moms and families of Olympians in Sochi, is in full swing right now.

Our sponsored athletes Marinela Mazilu and Eva Tofalvi (Romania), Seppe Smits (Belgium), Nick Goepper (USA), Oksana Domnina (Russia/Pampers), Felix Neureuther (Germany/Gillette) are on hand as we welcome the first group of moms and athletes.

Just as they did in Vancouver and London, our brands will serve moms and families of Sochi Olympians with everyday services (more than 1,200 hours of them!) in the Family Home.

Pantene, COVERGIRL, Olay and Wella will pamper families in the P&G Salon with hair styling, makeovers, manicures and moisturizing treatments.

Gillette, Head & Shoulders and Braun will provide hot towel shaves, facial massages, hair styling and trimming.

The Family Home is stocked with homecare products compliments of Bounty, Charmin and Puffs.

Pampers offers a changing station for families with small children, and Duracell Powermats let guests charge mobile devices while relaxing and watching the Games.

And our support goes beyond the Family Home. Crest, Oral-B and Blend-a-Med have teamed up to help dentists to provide great oral health for athletes at the Sochi 2014 dental clinic.

Ariel serves athletes by cleaning 30,000 linens per day, and thousands of dishes are cleaned every day by Fairy in the Olympic Village.

Here's how you, too, can be part of the Olympic Winter Games program!

  • Share content posted on Company and brand social media outlets—including our touching film “Pick Them Back Up” and our P&G Raising an Olympian film series—with family and friends through your social networks.
  • Look for branded retail displays to purchase Olympic Winter Games-themed P&G products.
  • Cheer on the world-class P&G Family of Athletes as they compete.

The Thank You Mom campaign has come to life, and P&G brands are on the ground in Sochi working hard to serve moms there, and everywhere.

Let the Games begin!


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