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Pantene’s New #DadDo Campaign Will Melt Your Heart

Thursday, February 4, 2016 4:44 pm EST

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Research shows that quality time spent with dads is key in raising daughters who are more self-confident, self-reliant and more successful in school and in their careers.1

Based on its long-standing belief that “Strong is Beautiful,” the North America Pantene brand released a series of helpful and heartwarming videos aimed at celebrating and empowering the next generation of women.

Pantene partnered with NFL dads—New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten—to help demonstrate ways dads can spend more quality time with their daughters to help foster confidence and strength.

In addition to four how-to videos, this 30-second ensemble features Watson, Williams and Witten styling their daughters’ hair.

Visit Pantene’s YouTube channel to watch all of the #DadDo videos, and share them with your networks using the #DadDo and #StrongIsBeautiful hashtags. Or, simply click this button:

For additional #DadDo content, follow Pantene on Instagram and Twitter, or become a fan on Facebook.


1 Dr. Linda Nielsen, “College Daughters’ Relationships with Their Fathers: A 15 year study,” Wake Forest University, 2006.

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